6. Implement your action items
Posted: Sun Jan 05, 2025 5:19 am
5. Report the audit findings
This is the step that everyone dreads, and it’s also the phase where many Internet marketers can fall flat. If you don’t create a compelling way to report your findings, then action will likely not happen.
As a result, it’s important that you don’t just list metrics or problems with the website. Instead, you’ll want to tie these recommendations and fixes into the overall strategy of your website and business.
Are there a significant portion of title tags that are unoptimized or missing? That sounds like an opportunity to improve your website’s SERP branding. It’s not enough to just list out the issues that you find. netherlands mobile phone number You need to create a compelling story.
In addition to the story, you’ll also find a much easier time building buy-in by creating a preliminary strategy or action plan for your stakeholders. A clear plan that lists the action items, when they’ll be completed, and who is responsible for each will greatly increase the chances of a green light.
This moves abstract website issues into tangible solutions that executives and stakeholders can track and see on the website.
Once you have the green light, it’s important not to take your foot off the pedal! You need to follow through on your plan and complete the action plan you identified.
As you’re working through your audit action plan, it’s also crucial for you to keep the momentum going by planning an annual audit to continually identify a new action plan to inform your strategy.
Additionally, consider keeping a document to discuss some “lessons learned” or common trends/findings with the website that pop up again and again.
Elevate your SEO and beyond with digital marketing services from WebFX
At Nutshell, we’ve partnered with WebFX, a tech-enabled digital marketing agency that’s driven over $3 billion in client results, to offer our customers professional digital marketing services.
This is the step that everyone dreads, and it’s also the phase where many Internet marketers can fall flat. If you don’t create a compelling way to report your findings, then action will likely not happen.
As a result, it’s important that you don’t just list metrics or problems with the website. Instead, you’ll want to tie these recommendations and fixes into the overall strategy of your website and business.
Are there a significant portion of title tags that are unoptimized or missing? That sounds like an opportunity to improve your website’s SERP branding. It’s not enough to just list out the issues that you find. netherlands mobile phone number You need to create a compelling story.
In addition to the story, you’ll also find a much easier time building buy-in by creating a preliminary strategy or action plan for your stakeholders. A clear plan that lists the action items, when they’ll be completed, and who is responsible for each will greatly increase the chances of a green light.
This moves abstract website issues into tangible solutions that executives and stakeholders can track and see on the website.
Once you have the green light, it’s important not to take your foot off the pedal! You need to follow through on your plan and complete the action plan you identified.
As you’re working through your audit action plan, it’s also crucial for you to keep the momentum going by planning an annual audit to continually identify a new action plan to inform your strategy.
Additionally, consider keeping a document to discuss some “lessons learned” or common trends/findings with the website that pop up again and again.
Elevate your SEO and beyond with digital marketing services from WebFX
At Nutshell, we’ve partnered with WebFX, a tech-enabled digital marketing agency that’s driven over $3 billion in client results, to offer our customers professional digital marketing services.