Your brand should narrow down the choices to 2 or 3 options that
Posted: Sun Jan 05, 2025 5:32 am
Humans have a conscious quest to find happiness. Your brand can fit into their journey to find happiness by using archetypes to connect and guide consumers. Simply put, show that your brand can provide what the consumer is desiring. It is smart for your brand to create a deeper connection on an emotional and cognitive level. This is how you become a memorable and compelling brand.
Think about it, aren’t you more motivated to use a brand that you closely relate to? And one wholesale email list that you never forget? Your brand can be relatable and unforgettable by providing essential elements of the human experience through symbolism using archetypes. Have you ever related to a character in a book or movie? The same thing can be done successfully with your brand’s storytelling using archetypes. Get to know the brand archetypes There are 12 archetypes to choose from.
align closely with your brand. Then closely examine the archetypes, from the voice to the colors used, this will help you narrow down your choices to just one primary archetype. the 12 archetypes Innocent: think of brands like Coca-Cola and the Honest Company, which represent optimism and kindness. Everyman: think of brands like Ikea and Target, where they offer that feeling of belonging.
Think about it, aren’t you more motivated to use a brand that you closely relate to? And one wholesale email list that you never forget? Your brand can be relatable and unforgettable by providing essential elements of the human experience through symbolism using archetypes. Have you ever related to a character in a book or movie? The same thing can be done successfully with your brand’s storytelling using archetypes. Get to know the brand archetypes There are 12 archetypes to choose from.
align closely with your brand. Then closely examine the archetypes, from the voice to the colors used, this will help you narrow down your choices to just one primary archetype. the 12 archetypes Innocent: think of brands like Coca-Cola and the Honest Company, which represent optimism and kindness. Everyman: think of brands like Ikea and Target, where they offer that feeling of belonging.