Whenever we explore this kind of content, we get good results. However, be careful not to provide live broadcasts that are merely for show. You need to think about what subject can be interesting, either to your public or to your company, and what questions your buyer persona has. You could also approach themes focused on the top of the funnel. rock's webinar 10. Share your customers’ stories Nothing better to convince someone to buy a product or service than showing the real results they can achieve.
A successful case study, with real data on how your solution has helped other people or retail email list companies, is a piece of content that generates a lot of value. It is especially important at the bottom of the funnel, which is close to the purchase decision. See one of our examples here. 11. Establish an interactive content strategy Interactive content is a great tool to extract valuable information from your leads.
, consequently generating more engagement and conversion in your pages. There are several interactive content formats — we are sure you already know most of them. Examples: ebooks; white papers; reviews; landing pages; questionnaires; calculators; infographics. Besides promoting engagement, the secret to the success of interactive strategies lies in the ability to further qualify your potential clients.