4 out of 5 marketers personalize using subscriber profile data and 64% of marketers personalize using customer segments.*
Email Marketing Automation and Efficiency Statistics
Did you know 87% of marketers use marketing automation for emails? If you want better results, you must leverage automation. We’re not saying that, but the numbers don’t lie. Check the latest marketing automation email statistics in the next section.
Email Automation Statistics
If you ask marketers, they’ll say that email automation is the best thing since sliced bread. It helps us send the right message to the right audience at the right time, every time.
Let’s look at some automated email workflow statistics to support the theory:
Automation is primarily used in email marketing to send triggered emails, drip or nurture campaigns, and segmentation.*
Email automation campaigns (71%) are the third most effective email marketing strategy after subscriber segmentation (78%) and message personalization (72%).
48% of marketers said they plan to apply email marketing automation in their email campaigns.*
Out of the three types of email, automated emails stand second behind transactional emails for unique open rates (41%), click rates (13%), and click-to-open rates (24%).*
Types of Emails Marketers Send
Email marketing is effective in reaching diverse audiences, engaging them, and achieving significant ROI. Here’s some analytical data to illustrate it:
Newsletters are the most popular email type, used by 81% of marketers.*
Welcome emails follow closely at 79%.*
Product emails highlighting specific products or features are used by 75%.*
Sales or promotions emails make up 72% of all emails sent by marketers.*
Event announcements are sent by 71% of marketers.*
Onboarding or post-purchase emails are used by 62% of brands and marketers.*
Brands are also known to utilize customer philippines whatsapp number free
winbacks, blogs, re-engagement, and cart abandonment emails throughout the buyer’s lifecycle.
email-marketing-statistics-types-of-email-infographic
B2B, B2C, and Industry-Specific Insights
Whether you’re in the B2B or B2C industry, email marketing can work wonders for both. We’ve curated some latest email marketing statistics for B2B & B2C industry:
B2B Email Marketing Statistics
For the B2B industry, email marketing is the primary method to distribute content and nurture leads.
Here’s the latest B2B email marketing data:
Email is the third-highest-owned media platform B2B marketers use to distribute content.*
69% of B2B marketers use email to distribute content in the last 12 months.*
Email engagement is the fourth most important metric for B2B marketers for measuring B2B content performance*
81% of B2B marketers say their most used form of content marketing is email newsletters.*
14.3% of all emails go missing or have been caught by popular spam filters.*
B2B marketers say that new product and feature announcement marketing emails have the highest click-through rate.*
B2B buyers and consumers feel overwhelmed by the volume of emails, and 67% set up a junk email account to dodge unwanted emails.*
The biggest blockers marketers face during email production are building (41%), designing (40%), and testing (39%).*
Floating desktop element 1Floating desktop element 2Floating desktop element 3
Floating element 2Icons8 case study illustration
Learn from Sender users:
How Icons8 boosted their email campaigns' performance
Everything they did to increase their CTR by 200% and more.
Read More
B2C Email Marketing Statistics
Email is one of the most rewarding channels for B2C businesses if you look at open rates, click rates, and conversion rates. Here are the latest B2C email marketing insights:
87% of B2C marketers leverage automation as part of their email marketing strategy.*
Your audience will reward you with higher open and click rates if you don’t send more than five newsletters a week.*
60% of retail, ecommerce, and consumer goods and services companies are personalizing emails based on past purchases, versus 38% in 2019.*
More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types.*
4 out of 5 marketers personalize emails with profile data, and 64% personalize them by segment.*
Nearly 21% of all email campaigns are opened within the first hour of sending.*
60% of respondents say that marketing emails have influenced their purchases.*
64% of B2C marketers consider accessibility when creating their emails.*
email_marketing_statistics_infographic_6
Ecommerce Email Marketing Statistics
As an ecommerce business owner or marketer, these statistics are not just interesting, but directly relevant to your business:
34% of consumers are more likely to purchase from email marketing.*
59% of people say that email marketing affects purchasing decisions.*
60% of consumers made a purchase thanks to a marketing email they received.*
51% of US online shoppers prefer email channels over other options (in-app notifications, SMS, and push notifications) to receive discounts.*
Around 62% of B2C and B2B marketers in the US increased their email marketing budget in the past 12 months, more than any other channel, including social media (62%) and influencer marketing (50%).*
Open rates for cart abandonment email flows come in at 49.89%, bringing an average revenue of $3.58 per recipient (nearly 2x of the average revenue across all campaigns – $1.91).*
Technical Aspects and User Experience
If you want to create a great email marketing strategy, you must also look at technical aspects as well as user experience. Our curated statistics will guide your decision making.
Email Deliverability Stats
Nearly 1 in 7 marketing emails never make it to the inbox, emphasizing the need for strategic email practices to enhance deliverability. Here’s some useful numerical data to rethink about email deliverability rates:
In 2023, the average email deliverability rate was 85.7%.*
61% of marketers say improving email deliverability rates is a big challenge.*
14.3% of emails never reach the intended