Loyalty cards offer a great two-pronged marketing approach.
Posted: Sun Dec 22, 2024 4:02 am
Online vs offline
Collecting data from your customers can be done in many ways, both online and offline. Depending on your business and whether you have physical or online stores (or possibly both) you may want to gather data using online and offline methods.
Offline data collection relies email list providers in germany on physical interaction with customers and manual processes. Data and tracking will be limited and there may be a delay to the insights you can put together.
Naturally, customers visiting your website will leave a digital footprint that tells them a lot of information that offline data can’t, including what products they browse, then they visit, how they engage with you on social media, whether they read your newsletter and more. It offers you the ability to track in real-time, collect data in large volumes and have a far greater level of personalisation.
Loyalty cards
If you’re a brick-and-mortar retailer, introducing a loyalty card scheme can be a great way to gather in-person customer data that gives you a similar level of insight to data collected online (similar, but still not as comprehensive).
Firstly, you can offer members exclusive points, discounts and offers, which encourages them to remain loyal customers. Secondly, you can collect data related to their purchases and some behaviours, which you can then use to personalise their experience.
Collecting data from your customers can be done in many ways, both online and offline. Depending on your business and whether you have physical or online stores (or possibly both) you may want to gather data using online and offline methods.
Offline data collection relies email list providers in germany on physical interaction with customers and manual processes. Data and tracking will be limited and there may be a delay to the insights you can put together.
Naturally, customers visiting your website will leave a digital footprint that tells them a lot of information that offline data can’t, including what products they browse, then they visit, how they engage with you on social media, whether they read your newsletter and more. It offers you the ability to track in real-time, collect data in large volumes and have a far greater level of personalisation.
Loyalty cards
If you’re a brick-and-mortar retailer, introducing a loyalty card scheme can be a great way to gather in-person customer data that gives you a similar level of insight to data collected online (similar, but still not as comprehensive).
Firstly, you can offer members exclusive points, discounts and offers, which encourages them to remain loyal customers. Secondly, you can collect data related to their purchases and some behaviours, which you can then use to personalise their experience.