Ensure the email is optimised for all devices
Posted: Sun Dec 22, 2024 4:08 am
Include a clear call to action
Your call to action should be the most crystal clear part of your entire email because it’s why you’re emailing your customers in the first place. Whether you’re telling them download free usa email database about a limited-time offer, an exclusive webinar, a product launch or something else, let them know exactly what they need to do. There’s no point in hiding your CTA behind some vague anchor text – if you want your customers to buy something, tell them what they have to do to buy it.
Around 43% of all emails are opened on a mobile device, so if you want to reach almost half your customers, make sure it’s correctly optimised. This means test, test, test – even if you’re strapped for time or you’ve done it a million times before. All it takes is one incorrectly formatted image or a gif that doesn’t work and your campaign won’t perform as well as it otherwise would, or it could be flagged as spam.
Ensure the email has links for sharing
If you’ve segmented your users and created personalised and high-quality content that’s going to resonate with them, there’s a good chance that they’re going to want to share the information in your email. Not including links for sharing means that’s unlikely to happen, so make sure you make it possible for brand advocates to share your content.
Ensure users can unsubscribe
Many global email marketing privacy and compliance regulations – such as GDPR – explicitly say that you must give customers the option to unsubscribe from your mailing list. You must always abide by this rule unless you’re prepared to take a hit to your reputation and finances. Unsubscribe links should be easy to access and don’t require the user to jump through hoops.
Your call to action should be the most crystal clear part of your entire email because it’s why you’re emailing your customers in the first place. Whether you’re telling them download free usa email database about a limited-time offer, an exclusive webinar, a product launch or something else, let them know exactly what they need to do. There’s no point in hiding your CTA behind some vague anchor text – if you want your customers to buy something, tell them what they have to do to buy it.
Around 43% of all emails are opened on a mobile device, so if you want to reach almost half your customers, make sure it’s correctly optimised. This means test, test, test – even if you’re strapped for time or you’ve done it a million times before. All it takes is one incorrectly formatted image or a gif that doesn’t work and your campaign won’t perform as well as it otherwise would, or it could be flagged as spam.
Ensure the email has links for sharing
If you’ve segmented your users and created personalised and high-quality content that’s going to resonate with them, there’s a good chance that they’re going to want to share the information in your email. Not including links for sharing means that’s unlikely to happen, so make sure you make it possible for brand advocates to share your content.
Ensure users can unsubscribe
Many global email marketing privacy and compliance regulations – such as GDPR – explicitly say that you must give customers the option to unsubscribe from your mailing list. You must always abide by this rule unless you’re prepared to take a hit to your reputation and finances. Unsubscribe links should be easy to access and don’t require the user to jump through hoops.