Determine the success of your strategy

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At the end of a campaign, you should determine whether or not it was a success and whether or not your strategy contributed towards an increase in conversions. This means going back to the goals you outlined at the start of the process to see if your KPIs were met. But, there are also many additional metrics you whatsapp saudi arabia might want to consider to work out whether or not your strategy was successful. Some of these could include:

Email marketing analytics (as outlined above)
Revenue and email marketing ROI
Metrics related to specific segments
Email list growth
Unsubscribes/spam complaints
Engagement levels on other platforms, such as social media
Customer feedback
See how Apteco software can help with your email strategy
Email marketing can be a vital aspect of your overall marketing strategy that can help you build a loyal customer base – but only if done well, such as through creating effective segments.

See how Apteco can support your business in implementing an email marketing strategy that drives conversions.



Everyone in marketing knows just how busy the industry can be. It requires you to think on your feet, have flexibility and creativity, and a wealth of knowledge you’re confident and capable of demonstrating. Unfortunately, that also means it can be demanding, and for campaigns to be successful, they require a huge amount of time-consuming and labour-intensive work.