Keep in mind that with each new field you ask your visitors to fill ou
Posted: Sun Dec 22, 2024 4:39 am
This sequence also gives you the opportunity to plan what and how you want to sell to your audience. Depending on which of the profitable niches you are in, the monetization strategy should already be set when you write the email chain.
4. Personalize your emails
All good email marketing platforms allow you to personalize your emails. To do this, you need to ask for personal information when visitors sign up. Don't overdo it, just ask for the information you need. In practice, it will probably only be the first name,
t, the overall opt-in rate will decrease. In many cases, the form will only ask for the email address.
Personalization isn't just about saying "Hi Steven" at the list of phone numbers in philippines beginning of the email, it's also about the content, seasonality, upcoming holidays, etc. During the COVID pandemic, many emails have mentioned illness and potential business problems it can cause.
It's not that the sender cares so much about our well-being, they are there to build rapport and find a relatable problem - and thus build a relationship with the readers.
5. A/B test everything
It may seem like the new headline you just sent out is overshadowing everything else. So you cross headline optimization off your to-do list and that's it. Wrong.
There is always room for improvement. When I first hit an average open rate of 12% many years ago, I thought it couldn't get any better. I let it run for some time, later I read a post about headline tips, made a few changes, and turned that 12% into 25%. There is always room for improvement.
When A/B testing, don't be afraid to test a few completely different setups. Switching from "Hello" to "Dear Sir/Madam" won't make much difference in terms of conversion. But changing the entire narrative of your email - will make a big difference.
Use the “gladiator approach” to your testing. Have two templates, choose the best one and keep using it until another template performs better, and so on and so forth. In a few months, you will try many variations, but with each round, your email metrics will improve
4. Personalize your emails
All good email marketing platforms allow you to personalize your emails. To do this, you need to ask for personal information when visitors sign up. Don't overdo it, just ask for the information you need. In practice, it will probably only be the first name,
t, the overall opt-in rate will decrease. In many cases, the form will only ask for the email address.
Personalization isn't just about saying "Hi Steven" at the list of phone numbers in philippines beginning of the email, it's also about the content, seasonality, upcoming holidays, etc. During the COVID pandemic, many emails have mentioned illness and potential business problems it can cause.
It's not that the sender cares so much about our well-being, they are there to build rapport and find a relatable problem - and thus build a relationship with the readers.
5. A/B test everything
It may seem like the new headline you just sent out is overshadowing everything else. So you cross headline optimization off your to-do list and that's it. Wrong.
There is always room for improvement. When I first hit an average open rate of 12% many years ago, I thought it couldn't get any better. I let it run for some time, later I read a post about headline tips, made a few changes, and turned that 12% into 25%. There is always room for improvement.
When A/B testing, don't be afraid to test a few completely different setups. Switching from "Hello" to "Dear Sir/Madam" won't make much difference in terms of conversion. But changing the entire narrative of your email - will make a big difference.
Use the “gladiator approach” to your testing. Have two templates, choose the best one and keep using it until another template performs better, and so on and so forth. In a few months, you will try many variations, but with each round, your email metrics will improve