Keyword suggestions
Posted: Sun Dec 22, 2024 4:42 am
Keywords are a must in your content brief. Otherwise, how will a writer know which keywords you want to rank your article for?
It's always a good idea to do some keyword research before giving your copywriter the list of keywords you're looking to rank for.
First, start by preparing a list of keywords, with your seed keyword at the top followed by long-tail keywords. When searching for long-tail keywords , pay attention to high search volume, CPC, and low SEO difficulty.
keyword research
According to this study by SEMrush , the optimal number of keywords to include in articles is 15. This will give your article the chance to appear in searches for more than one query.
Be sure to include keyword search volume so your copywriter knows which words to use in titles, body copy, URL, and meta description.
Remember to give instructions to use high-volume keywords in titles, average-volume keywords in headings, and low-volume keywords in paragraphs. The keyword volume in your article's title, headings, and paragraphs should be placed in descending order .
You can ask your writer to create a URL for a future article. Keep in mind that a URL should be SEO-friendly and should include your target keyword, be descriptive, and meaningful. Make sure your URL reflects the title of the page, but at the same time keep it short, around 3-5 words .
Tone of voice
Think about your blog and your brand voice. What kind of language do you want to use and what do you want your company's tone to be?
Are you going for a mysterious tone or maybe it’s highly technical, or perhaps it’s designed to phone code philippines appeal to advanced experts in your field? Do you want the content to be fun, accessible, and humorous? Do you want it to feel conversational, quirky, or strictly professional?
If you’re starting a new blog, take some time to think about who your audience is and how you want to define your brand with tone of voice . A specific audience should always be at the center of your focus. Remember that you can make modifications for niche audiences. A school, for example, would probably use two different tones if they were writing for teachers instead of students, and a third if they were writing for parents.
Tone is very important , so you need to get it right. Many writers often ask to see a sample of what you've written, something that's already on your blog, or the tone of voice of another similar article.
tone of voice recommendations
Remember to provide your writer with information about where the content will be published (the content domain URL), whether on your own blog or an external site. This gives the writer a chance to match the new piece in terms of tone and style.
Expected result
This is a crucial part of a content brief that many professionals forget.
What is the goal of the content the writer will create?
Do you want to create a high-value resource that will engage users with high purchasing intent? Consider writing a post like “Five Tips for Saving Money When Buying a Diamond.” However, if you want to build a relationship with existing customers, choose something like “How to Care for Your Sterling Silver Jewelry.”
Let your copywriting team know what your goal is, so that the copywriter is fully aware of how they should push your product (if at all). This will also allow them to optimize the copy and CTA accordingly.
It's always a good idea to do some keyword research before giving your copywriter the list of keywords you're looking to rank for.
First, start by preparing a list of keywords, with your seed keyword at the top followed by long-tail keywords. When searching for long-tail keywords , pay attention to high search volume, CPC, and low SEO difficulty.
keyword research
According to this study by SEMrush , the optimal number of keywords to include in articles is 15. This will give your article the chance to appear in searches for more than one query.
Be sure to include keyword search volume so your copywriter knows which words to use in titles, body copy, URL, and meta description.
Remember to give instructions to use high-volume keywords in titles, average-volume keywords in headings, and low-volume keywords in paragraphs. The keyword volume in your article's title, headings, and paragraphs should be placed in descending order .
You can ask your writer to create a URL for a future article. Keep in mind that a URL should be SEO-friendly and should include your target keyword, be descriptive, and meaningful. Make sure your URL reflects the title of the page, but at the same time keep it short, around 3-5 words .
Tone of voice
Think about your blog and your brand voice. What kind of language do you want to use and what do you want your company's tone to be?
Are you going for a mysterious tone or maybe it’s highly technical, or perhaps it’s designed to phone code philippines appeal to advanced experts in your field? Do you want the content to be fun, accessible, and humorous? Do you want it to feel conversational, quirky, or strictly professional?
If you’re starting a new blog, take some time to think about who your audience is and how you want to define your brand with tone of voice . A specific audience should always be at the center of your focus. Remember that you can make modifications for niche audiences. A school, for example, would probably use two different tones if they were writing for teachers instead of students, and a third if they were writing for parents.
Tone is very important , so you need to get it right. Many writers often ask to see a sample of what you've written, something that's already on your blog, or the tone of voice of another similar article.
tone of voice recommendations
Remember to provide your writer with information about where the content will be published (the content domain URL), whether on your own blog or an external site. This gives the writer a chance to match the new piece in terms of tone and style.
Expected result
This is a crucial part of a content brief that many professionals forget.
What is the goal of the content the writer will create?
Do you want to create a high-value resource that will engage users with high purchasing intent? Consider writing a post like “Five Tips for Saving Money When Buying a Diamond.” However, if you want to build a relationship with existing customers, choose something like “How to Care for Your Sterling Silver Jewelry.”
Let your copywriting team know what your goal is, so that the copywriter is fully aware of how they should push your product (if at all). This will also allow them to optimize the copy and CTA accordingly.