How to capture new customers using a CRM?
Posted: Sun Dec 22, 2024 4:43 am
Attracting new customers is the basis for the health of any business. In addition to thinking about the relationship with customers who have already closed a sale or are in the middle of the process, it is necessary to think of ways to continue attracting new customers at the same time.
This way, your business (whether you are a broker, the owner of a france email id database development company or any other professional who works in sales) continues to be heated at all stages of the purchasing journey.
There are several methods for attracting new customers, and they are all based on testing and analyzing results. This is where a CRM can help a lot. With your own tests and results, it is easier to develop sales strategies that meet the specific needs of your business.
Throughout this article I will list the main ways to capture new customers using a CRM, based on data and testing approaches.
Summary
Acquiring new customers based on relationships
Quality of customer service
It will decrease the response time
Personalized service
Attracting new customers through marketing campaigns
Analyzing data from your customer base
Analyzing results from previous marketing campaigns
Building a sales funnel
FAQ – Frequently Asked Questions about Recruiting New Customers
Do you already know CV CRM?
Acquiring new customers based on relationships
Capturing new customers: image of two hands holding a paper heart.
First of all, we need to understand that attracting new customers means creating relationships with new people. Obviously, you will always be dealing with new and different people, but all within expected contexts. That is why it is important to create a connection with the customer .
If you are still not clear about who your persona is, I recommend you read this article: Real estate persona: how to create one for your developer?
With a Real Estate CRM, you can see your ideal client much more easily, as the system gathers various information about the history of leads/clients who have had contact with your product. This information helps you understand who is more or less likely to close the sale.
Furthermore, there is no point in attracting new customers if the sales approach is not effective. Therefore, in addition to thinking about attracting new people to your lead base, you need to think about the best way to approach them, and a CRM also plays a fundamental role in this step.
Quality of customer service
Capturing new customers: illustration of a man in front of a laptop wearing headphones with a microphone. Around him are some speech bubbles and smiling faces.
There is a lot of talk these days about the need that we, as consumers, have to receive targeted, personalized, person-to-person service. The widespread use of technology in sales processes makes us feel insecure in some aspects. During a service, we want to feel like we are dealing with people on the other end and not a robot.
We always say here that this is one of the reasons why technology will never replace a human being, but rather assist in the process.
The quality of service is also linked to other factors such as the response time of the sales team, since people want to be served as quickly as possible and in this context we live by the rule of “whoever arrives first gets attention” and your competitors also know this.
In all these cases, a real estate CRM helps a lot. The quality of customer service, which is directly linked to attracting new customers, tends to increase a lot for a few reasons, including:
It will decrease the response time
When new leads enter your database, you can distribute them to the sales team, and whoever is available at the time will be able to serve the customer more quickly. This is a huge advantage for the broker and sales team, since the chances of a sale are greater if the service time is shorter.
This way, your business (whether you are a broker, the owner of a france email id database development company or any other professional who works in sales) continues to be heated at all stages of the purchasing journey.
There are several methods for attracting new customers, and they are all based on testing and analyzing results. This is where a CRM can help a lot. With your own tests and results, it is easier to develop sales strategies that meet the specific needs of your business.
Throughout this article I will list the main ways to capture new customers using a CRM, based on data and testing approaches.
Summary
Acquiring new customers based on relationships
Quality of customer service
It will decrease the response time
Personalized service
Attracting new customers through marketing campaigns
Analyzing data from your customer base
Analyzing results from previous marketing campaigns
Building a sales funnel
FAQ – Frequently Asked Questions about Recruiting New Customers
Do you already know CV CRM?
Acquiring new customers based on relationships
Capturing new customers: image of two hands holding a paper heart.
First of all, we need to understand that attracting new customers means creating relationships with new people. Obviously, you will always be dealing with new and different people, but all within expected contexts. That is why it is important to create a connection with the customer .
If you are still not clear about who your persona is, I recommend you read this article: Real estate persona: how to create one for your developer?
With a Real Estate CRM, you can see your ideal client much more easily, as the system gathers various information about the history of leads/clients who have had contact with your product. This information helps you understand who is more or less likely to close the sale.
Furthermore, there is no point in attracting new customers if the sales approach is not effective. Therefore, in addition to thinking about attracting new people to your lead base, you need to think about the best way to approach them, and a CRM also plays a fundamental role in this step.
Quality of customer service
Capturing new customers: illustration of a man in front of a laptop wearing headphones with a microphone. Around him are some speech bubbles and smiling faces.
There is a lot of talk these days about the need that we, as consumers, have to receive targeted, personalized, person-to-person service. The widespread use of technology in sales processes makes us feel insecure in some aspects. During a service, we want to feel like we are dealing with people on the other end and not a robot.
We always say here that this is one of the reasons why technology will never replace a human being, but rather assist in the process.
The quality of service is also linked to other factors such as the response time of the sales team, since people want to be served as quickly as possible and in this context we live by the rule of “whoever arrives first gets attention” and your competitors also know this.
In all these cases, a real estate CRM helps a lot. The quality of customer service, which is directly linked to attracting new customers, tends to increase a lot for a few reasons, including:
It will decrease the response time
When new leads enter your database, you can distribute them to the sales team, and whoever is available at the time will be able to serve the customer more quickly. This is a huge advantage for the broker and sales team, since the chances of a sale are greater if the service time is shorter.