With more personalisation, customers email list providers in france are more likely to be sent relevant content that resonates with them because it aligns with their interests, goals, problems, browsing and purchase history, and more. Because of this, the customer has a far more positive experience, which ensures they continue to engage.
3. Make your marketing more timely
Automation ensures a hands-off approach to customer engagement, so it doesn’t need you or another member of your team to monitor trends or data to send well-timed communications. Manual processes can face lengthy delays, which means you’re more likely to miss out to your competitors.
4. Reduce costs and increase revenue
When there’s no need for your marketing team to manually send emails, make phone calls or keep an eye on data, it frees them up to do more important tasks. This boosts efficiency and productivity, ensuring your workforce can do more of what they’re good at and passionate about. Plus, email automation workflows are hugely effective at nurturing leads, which can have a positive effect on your conversion rate.
Each of these contributes towards both reduced costs and improved revenue, which alone is a good enough reason to implement email marketing automation.