What is email segmentation?
Posted: Sun Dec 22, 2024 4:51 am
As mentioned, email segmentation is the term used to describe dividing your email recipients into groups, based on the traits they share that are likely to impact the way they respond to marketing campaigns and products. Segmentation is achieved through gathering data about your customers. The types of data and resulting taiwan telephone number segmentation can be divided into several categories, including: behavioural, demographic, psychographic, technographic, and geographic.
Every interaction with a customer or even a potential customer can provide you with data that you can then use to gain and keep their attention. It is a key element of personalisation - something that makes interactions with your brand much more memorable and enjoyable, and can drive engagement and conversion as a result.
For example - you wouldn’t (or at least, you shouldn’t) send the same emails to loyal, regular, customers as you would to someone who hasn’t made a purchase or even opened messages for a few months. They’re likely to be in very different stages of their customer journey and, by extension, their relationship with your brand. By tailoring your communications you show you’re paying attention to your audience’s needs, and care about giving them a personalised experience.
The key benefits of email segmentation
Email segmentation leads to higher engagement, which increases the chance of conversions.
Targeted campaigns keep customers loyal, strengthen their relationship with your business, and increase the likeliness of repeat purchases being made.
Email marketing can reduce cart abandonment by sending indecisive customers reminders and personalised incentives to convince them to complete their purchases.
Every interaction with a customer or even a potential customer can provide you with data that you can then use to gain and keep their attention. It is a key element of personalisation - something that makes interactions with your brand much more memorable and enjoyable, and can drive engagement and conversion as a result.
For example - you wouldn’t (or at least, you shouldn’t) send the same emails to loyal, regular, customers as you would to someone who hasn’t made a purchase or even opened messages for a few months. They’re likely to be in very different stages of their customer journey and, by extension, their relationship with your brand. By tailoring your communications you show you’re paying attention to your audience’s needs, and care about giving them a personalised experience.
The key benefits of email segmentation
Email segmentation leads to higher engagement, which increases the chance of conversions.
Targeted campaigns keep customers loyal, strengthen their relationship with your business, and increase the likeliness of repeat purchases being made.
Email marketing can reduce cart abandonment by sending indecisive customers reminders and personalised incentives to convince them to complete their purchases.