How personalisation helps drive value
Posted: Sun Dec 22, 2024 5:01 am
Recommendations: Not only can you personalise content, but with personalisation, you can recommend further content you know your customers are likely to find interesting. This improves time on the site and further increases engagement.
The ability to adapt to australia whatsapp users change: Personalisation ensures your content is agile and you can adapt to changes in customer behaviour and preferences, as well as market trends. The data is all there, so you must use it to your advantage by analysing it regularly.
Personalisation will undoubtedly increase the value of your marketing strategy. Research from Epsilon found that 80% of consumers are more likely to make a purchase when brands offer personalised experiences. This shows that it’ll have a direct influence on customers’ behaviour, which will increase the value of your marketing strategy. Basically, it means you can get your customers to do more of what you want them to do.
It’s influenced in the following ways:
Improves targeting: You can break your customers into segments based on the data you hold, such as demographics and interests. From this, you can create personalised campaigns for each segment, leading to higher conversion rates.
More engagement: Because personalisation ensures your content appeals to individual customers, it improves engagement levels, whether it’s liking and sharing a social media post, downloading an ebook or making a purchase.
Higher conversion rates: We’ve already covered how personalisation can have a huge impact on conversion rates – and this is often the main goal of any marketing activity. So, of course, this is a great way to measure the value of personalisation.
The ability to adapt to australia whatsapp users change: Personalisation ensures your content is agile and you can adapt to changes in customer behaviour and preferences, as well as market trends. The data is all there, so you must use it to your advantage by analysing it regularly.
Personalisation will undoubtedly increase the value of your marketing strategy. Research from Epsilon found that 80% of consumers are more likely to make a purchase when brands offer personalised experiences. This shows that it’ll have a direct influence on customers’ behaviour, which will increase the value of your marketing strategy. Basically, it means you can get your customers to do more of what you want them to do.
It’s influenced in the following ways:
Improves targeting: You can break your customers into segments based on the data you hold, such as demographics and interests. From this, you can create personalised campaigns for each segment, leading to higher conversion rates.
More engagement: Because personalisation ensures your content appeals to individual customers, it improves engagement levels, whether it’s liking and sharing a social media post, downloading an ebook or making a purchase.
Higher conversion rates: We’ve already covered how personalisation can have a huge impact on conversion rates – and this is often the main goal of any marketing activity. So, of course, this is a great way to measure the value of personalisation.