Agent AI
In recent years, smart and automation technologies have been implemented en masse in the hope of optimizing marketing and business processes. However, our industry has discovered that it has been a mistake to si phone lookup mexico mply incorporate innovative technology into outdated models .
In 2025, marketing departments and managers will start doing things very differently. This is where Augmented Working comes into play. It is a trend that seeks to rethink the entire marketing management from its foundations , breaking it down to its most essential elements and redesigning them to be much mo
re effective and efficient thanks to artificial intelligence.
The Augmented Working approach is based on using AI to “augment” and enhance the skills and capabilities of workers . According to the World Economic Forum , 44% of workers’ skills will be altered between 2023 and 2028. With this new trend of augmented work, humans will seek to be better and more capable thanks to the help of AI. Instead of wanting to automate all processes expecting AI to do our work.
For example, in email marketing , rather than simply automating the sending of mass emails to general lists (a process that tends to have low open and conversion rates), AI allows the marke