Gathering data so you can understand your audience is possibly the most important aspect of ensuring an effective targeted email marketing campaign.
When a customer agrees to sign email list france up to your email list, you can use data you have related to their purchase history, browsing history and more to segment your audience so you can send them personalised and relevant communications.
You can also use data related to demographics, such as age, gender and location, and depending on the data you collate, possibly their profession and income as well.
If you have a strong omnichannel marketing strategy, you could also have data related to how your customers engage with you on other channels, including social media.
Once you have your customers, you can segment them to produce lists that mean customers fit a specific demographic, interest, location or need.
You can also segment your customers based on behaviours. For example, you could send a different offer or discount to customers who haven’t engaged with your website in a while, compared to one who makes a purchase once a month.
Once you have your segments, you can use the data you have to understand what they want and when they want it, and what their common pain points might be. That way, you can think about what to send them and at what time to ensure maximum engagement.