What is the problem?
Cumbersome checkout processes give the customer enough time to reconsider their purchase decision. For an impulsive shopper, that second thought is enough to abandon the shopping cart. Lengthy uk number list checkout processes that ask for too much personal information and require the customer to perform more actions to complete the order. This could also cause them to postpone the purchase or give up altogether.
How to solve it?
The checkout process should be as simple as possible. It should be straightforward, not ask for private information or force the customer to repeat information they have already provided. In fact, to reduce cart abandonment during the checkout process, it is recommended to take inspiration from Amazon's one-click ordering process. The process (which is based on a patented technology) automatically fills in all user information, payment information and also order details, allowing the customer to complete the order with one click or with minimal gestures.
Despite the increase in e-commerce transactions, a large portion of customers are still wary of internet security . Customer segments that belong to the baby boomers and millennials still want an extra level of security that their personal and financial information will not be exposed or accessed by unauthorized personnel. If they do not receive the security assurance, they abruptly abandon the shopping cart.
What is the problem?
Customers are concerned about sharing credit card details or personal information online. The risk is higher when customers have to use digital wallets, in-app purchases and similar new-age payment methods whose security features are not widely known.