In the design of a selling website, a special role is given to visual perception, on which user behavior largely depends. Here, psychology comes to the aid of interface developers, and in particular, Gestalt theory, whose principles and laws fit very well into the development of the visual component of a web resource.
Gestalt in the design of a selling website is the creation of well-thought-out visual images that can influence users and encourage them to make a purchase (or other target action).
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Basic principles of Gestalt psychology
This direction of psychology is aimed at studying holistic structures (gestalts) designed to explain the peculiarities of human perception and thinking. In Gestalt theory, we vietnam whatsapp number will be primarily interested in how people perceive visual objects. Three main ideas can be distinguished :
The relationship between the whole and its parts . Our brain recognizes the whole faster than its components. When looking at any complex object, we first perceive it from the point of view of its integral form, and only then move on to identifying and analyzing its parts. An interesting fact discovered by Gestaltists is that the brain strives to draw in details even if some of them are missing. Thus, the picture is completed to a holistic image, or the gestalt is closed. This technique is often used when creating a logo .
Simple objects are easier to perceive . It doesn't matter what their size or position in space is. Regardless of the degree of distortion, we still recognize a simple form and distinguish it from more complex ones.
Selectivity of perception . When an object cannot be clearly identified, the brain receives several ways of perceiving it at once. In this case, the choice is always made in favor of one dominant interpretation. For example, in the 18th–19th centuries, “reversible figures” were created, which were very popular in the humorous magazines of that time.
The ideas that form the basis of Gestaltism are widely used in UX design.
Laws of Visual Perception in UX
Using the basic laws of Gestalt psychology can help developers create not only a beautiful, but also a convenient interface for selling sites:
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