7. Avinash Kaushik "Web Analytics 2.0 in Practice"
Modern web analytics systems allow you to receive a huge accurate mobile phone number list amount of information about your site. But it is not enough to simply generate a report in Yandex. Metrica or Google Analytics, you need to be able to analyze and process this information in order to be able to influence conversion rates. The author's authority can be trusted, because he not only speaks at global conferences, but also consults Google specialists!
8. Philipp Tsarevsky "Yandex. Direct. How to make a profit, not play the lottery"
This is a step-by-step guide that makes it clear where to tick and where to click so as not to waste your advertising campaign budget. In addition to setting up Yandex.Direct, the author examines important steps that many people forget about, such as: clarity and "salability" of the site, clarity of the USP, preliminary and subsequent analytics.
9. Valeria Smolina "SMM from scratch. Secrets of promotion in social networks"
The author explains in detail how to work with social networks, supporting each thesis with specific examples, shares assistant services that will speed up the work, and also considers for which businesses social networks are important and necessary, and for which they will be a useless waste of time and resources.
10. Michael Stelzner "Content Marketing: New Methods of Attracting Customers in the Internet Age"
This book is a guide for those who want to master the tools of content marketing. The author of one of the most popular blogs about Internet marketing talks about different types of content, how to build a content marketing strategy and what methods can be used to promote content.
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11. Ian Brody "Selling Newsletters. Increasing Sales Using Email Marketing"
The author of the book talks about how to make email newsletters an effective channel for expanding your customer base and increasing sales. In the book, you will find answers to important questions about how to form a loyal customer base, how to ensure that your emails are opened and read, and how to turn subscribers into customers who buy your product.
12. Igor Mann, Elena Zolina "Feedback. Get feedback!"
Communication with customers is an important component of any business. It is through feedback that you can learn what your customers like and dislike, improve your product, and even increase sales. In this book, the authors provide a detailed classification of tools and channels, and also consider such aspects as the importance of the appearance of the site and the choice of online tools for various purposes.