As I said earlier, a trademark must meet certain rules:
Simplicity and conciseness.
Do not resort to using highly artistic complex compositions. The main thing is that all the components of the trademark are close and easy to read. This will become the basis for instant perception, memorization and reproduction in the minds of customers. The company logo should contain less than 7 whatsapp korean number characters so that it is perceived by the public with maximum speed. There is a paradox in the development of a trademark - a complex sign is easier to develop than a simple one. But it is the simple logos that are the most recogHow to create a logo that works? In this article, we will look at the specifics of using semiotics in graphic design of advertising. What is semiotics in design.
Secrets of graphic design of advertising. Semiotics in design.
The modern market identifies goods and services with images and the culture of society, attributing to them the desired meanings and symbols. In this regard, various elements and technologies of semiotics are actively used in advertising and brand development : the inclusion of sign systems allows you to quickly and accurately convey the necessary information to the consumer, client.
When creating effective advertising, a logo that works , it is necessary to proceed from the fact that the potential audience has information about the objects represented by the signs, draws parallels between the presented sign system and the implied set of objects.
The main criterion for the application of semiotic provisions in graphic design is the ease of interpretation of the sign systems used, the ability to convey embedded information, the degree of impact on the perception of human senses. In graphic design, as in any field of activity, signs can be any stable systems that have firmly entered into everyday life, causing unambiguous associations.
Features of the application of semiotics in graphic design of advertising
The use of semiotics allows us to talk about objects and subjects that are actually absent from the audience, creating a visible (audible, tangible) image, eliminating time and space boundaries.
When considering semiotics, it is necessary to pay attention to the structural components of any sign: image, meaning and format.
The units of the sign system are images, symbols, and index signs . Naturally, the most visual elements are pictorial elements: they are visually similar to the object of identification, are easily perceived, and do not require adaptation to different language groups or cultures. They are most often used in design, allowing a message or idea to be clearly demonstrated.
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Index signs serve as an indication of some event, their visual display is a consequence of the meaning of the sign itself. An example is smoke in advertising: its presence indicates the presence of fire nearby.