1.- Get updates on your competitors' performance
If you want your online strategy to beat your competitors, you need to stay up to date with their latest digital marketing moves, as well as how your own performance compares to theirs.
You can start by analyzing your web traffic.
Let's imagine a home decor e-commerce site that wants to catch up with the performance of its online competitors.
When we plug all five competitor websites into SEMrush Traffic Analytics , we can see:
If the competition leader has changed (in our case, zara.com remains at number 1 on the list).
The fluctuations that have affected the competition in recent months.
How each rival grows (or loses) in popularity over the time analyzed.
Competitor Study - Traffic Analysis
Find out how your competitors attract their audience
Which digital marketing channels work best for them.
Which countries are most lucrative in terms of traffic generation.
In the examples below, you can see who wins in traffic sources and who gets more traffi taiwan phone code c from Spain than any other competitor.
Competitor Study - Traffic Sources by Country
Take note of any discrepancies from your initial research into digital campaigns, niche insights, seasonal trends, and top players.
For a better understanding of the market, you should check more than five competitors.
In the SEMrush Market Explorer tool , you simply enter a website in the search field and the tool will fill in the rest of the field.
Competitor study - Market explorer
With this tool, you can:
Analyze the competitive landscape map in an easy-to-understand Growth Quadrant chart .
Qualify your competitors by their current audience size and market potential.
Switch from “Whole Market” to “Focused Approach” and reveal the market share of your closest rivals and investigate their digital marketing strategies in more depth.
If you think you need more detailed updates on your competitors' web traffic, be sure to check out all the capabilities of SEMrush Traffic Analytics and Market Explorer.