What are heading tags (h1, h2, h3) and how to use them?
Posted: Sun Dec 22, 2024 6:18 am
When planning a web positioning strategy , there are small tricks and techniques that can be carried out in order to improve our SEO . Let's first understand that SEO is a process in which we intend to optimize a website with content marketing so that it attracts organic visitors from search engines (Google, Yahoo, Bing). In this way, it is about achieving various strategies that achieve this result for free, without the need to resort to SEM (paid search engine ads) to stand out on the web.
Heading tags are one of the criteria that weighs the most in terms of relevance for crawlers (web crawlers) that index the content they index every day. SEO specialists place the keywords in heading tags , or keywords , with which people find that website. In theory, every time a person types in their search engine the keyword that the web pages include in their heading tags , in addition to other important criteria, Google will then return the web results that contain that word, because it was crawled and classified with that information.
Search engine robots ca n't see what users see: colors, sizes, videos and images to know what a web page is about, so their job is to prioritize what is inside a text (page source code). This is why heading tags are so important, because they highlight keywords that determine how the robots connect to the headlines within a content, as well as help to know how it is organized and structured.
In HTML (HyperText Markup Language) there are several types of heading tags that will help you stand out in certain areas of your web articles. On a web page we can use from H1 to H6, with the first being the most important and H6 the least important. Below we will talk about the first heading tags (h1, h2, h3, h4) and we will give you a brief explanation of how to use them.
H1: Title tag
The H1 is a tag used to identify the phrases that make up the main title of a web page's content. It is worth noting that each page on your website, for example, each blog post, should have its own heading tags (h1, h2, h3, h4) configured. In particular, the H1 should summarize in one sentence everything that the page represents.
Your H1 heading tags should be customized for the content of each page on your website. That is, it is recommended that the H1s allow the crawlers to connect to the core of your article and not to your company, for example, since it is also a bad practice to place the company name as an H1 on all blog posts or related pages.
As a title and a key piece of SEO , it makes sense for your H1 title to appear at the top of your web article, just as the title of a news story would on a website. Google gives greater importance to the content located in the first section of a web document, and it is also logical for Internet users to find the H1 in that position.
Another feature that H1 tags should have is that they should contain short keywords that are consistent with the content. In addition, it is recommended to work with the same keywords throughout the article to connect computer robots more strongly with your content. Each web page on your site should have only 1 H1 tag , this bad practice will harm you more than it will benefit you.
H2: Subtitle tag
H2 is a tag used to identify subheadings. They are perfect for separating content and cellphone number philippines give a little more information to search engines . They should contain synonyms or words related to the main topic of the website. However, the most important thing is that between all the pages of the website, the header tags are not repeated, they are all different and relevant to the content they represent.
H2 tags are used to mark the different sections of a text and indicate the subtitles that the web article has. They must comply with the same rules as those for H1, but their content keywords must refer to the text that the subtitle is developing. That is, if a subtitle of an article is What is SEO for? then in H2 it must have a keyword that connects with that subtitle.
Remember that the goal is for web crawlers to be able to recognize the different elements that exist within the content of the page itself. Ideally, a web page should have between two and six h2 tags , however, it has not been proven that their constant use damages the SEO of your page or penalizes it, as it does happen when more than one H1 tag is used. Try not to identify phrases or calls to action as h2 tags such as: Contact me, welcome to my website, allies, friendly pages, etc. since these are rather generic titles within the article that do not connect with the essence of the content.
H3, H4, H5 and H6 tags
The H3, H4, H5 and H6 tags represent the subheadings that are present within H2. When the content must be very detailed and well explained, the use of H3, H4, H5 and H6 is important to also highlight these content connectors. As the number of the tag increases, it will have less importance for the search engine. However, it is still important to know how to identify these headings in your content and add keywords to them.
On the other hand, it is important to note that the more subheadings you add to your blog posts, the more chances you have of appearing at the top of the search engine rankings. As far as heading tags (h1, h2, h3, h4) are concerned, quality is more important than quantity.
Ultimately, building good SEO for your website will allow your consumers to find you when they need it most, no matter where they are in the buyer's journey . If you create heading tags (h1, h2, h3, h4) that connect with the right keywords, you will have a successful content marketing and SEO strategy . Heading tags will provide users with a better experience on your website and make reading your content quick and easy. They also help you prioritize your content and attract more traffic to it.
Heading tags are one of the criteria that weighs the most in terms of relevance for crawlers (web crawlers) that index the content they index every day. SEO specialists place the keywords in heading tags , or keywords , with which people find that website. In theory, every time a person types in their search engine the keyword that the web pages include in their heading tags , in addition to other important criteria, Google will then return the web results that contain that word, because it was crawled and classified with that information.
Search engine robots ca n't see what users see: colors, sizes, videos and images to know what a web page is about, so their job is to prioritize what is inside a text (page source code). This is why heading tags are so important, because they highlight keywords that determine how the robots connect to the headlines within a content, as well as help to know how it is organized and structured.
In HTML (HyperText Markup Language) there are several types of heading tags that will help you stand out in certain areas of your web articles. On a web page we can use from H1 to H6, with the first being the most important and H6 the least important. Below we will talk about the first heading tags (h1, h2, h3, h4) and we will give you a brief explanation of how to use them.
H1: Title tag
The H1 is a tag used to identify the phrases that make up the main title of a web page's content. It is worth noting that each page on your website, for example, each blog post, should have its own heading tags (h1, h2, h3, h4) configured. In particular, the H1 should summarize in one sentence everything that the page represents.
Your H1 heading tags should be customized for the content of each page on your website. That is, it is recommended that the H1s allow the crawlers to connect to the core of your article and not to your company, for example, since it is also a bad practice to place the company name as an H1 on all blog posts or related pages.
As a title and a key piece of SEO , it makes sense for your H1 title to appear at the top of your web article, just as the title of a news story would on a website. Google gives greater importance to the content located in the first section of a web document, and it is also logical for Internet users to find the H1 in that position.
Another feature that H1 tags should have is that they should contain short keywords that are consistent with the content. In addition, it is recommended to work with the same keywords throughout the article to connect computer robots more strongly with your content. Each web page on your site should have only 1 H1 tag , this bad practice will harm you more than it will benefit you.
H2: Subtitle tag
H2 is a tag used to identify subheadings. They are perfect for separating content and cellphone number philippines give a little more information to search engines . They should contain synonyms or words related to the main topic of the website. However, the most important thing is that between all the pages of the website, the header tags are not repeated, they are all different and relevant to the content they represent.
H2 tags are used to mark the different sections of a text and indicate the subtitles that the web article has. They must comply with the same rules as those for H1, but their content keywords must refer to the text that the subtitle is developing. That is, if a subtitle of an article is What is SEO for? then in H2 it must have a keyword that connects with that subtitle.
Remember that the goal is for web crawlers to be able to recognize the different elements that exist within the content of the page itself. Ideally, a web page should have between two and six h2 tags , however, it has not been proven that their constant use damages the SEO of your page or penalizes it, as it does happen when more than one H1 tag is used. Try not to identify phrases or calls to action as h2 tags such as: Contact me, welcome to my website, allies, friendly pages, etc. since these are rather generic titles within the article that do not connect with the essence of the content.
H3, H4, H5 and H6 tags
The H3, H4, H5 and H6 tags represent the subheadings that are present within H2. When the content must be very detailed and well explained, the use of H3, H4, H5 and H6 is important to also highlight these content connectors. As the number of the tag increases, it will have less importance for the search engine. However, it is still important to know how to identify these headings in your content and add keywords to them.
On the other hand, it is important to note that the more subheadings you add to your blog posts, the more chances you have of appearing at the top of the search engine rankings. As far as heading tags (h1, h2, h3, h4) are concerned, quality is more important than quantity.
Ultimately, building good SEO for your website will allow your consumers to find you when they need it most, no matter where they are in the buyer's journey . If you create heading tags (h1, h2, h3, h4) that connect with the right keywords, you will have a successful content marketing and SEO strategy . Heading tags will provide users with a better experience on your website and make reading your content quick and easy. They also help you prioritize your content and attract more traffic to it.