Although we are still behind other countries such as the USA, the United Kingdom, China, Belgium, France, etc., online shopping in Spain is growing and is expected to continue growing in recent years . This circumstance means that many companies are looking for platforms to promote their e-commerce, which enhance visibility on the Internet and increase sales. One of these platforms is Google Shopping. Are you not on it yet?
In this guide we will tell you what Google Shopping is and how it works, how to sell on Google Shopping, and much more.
Discover all the details for selling on Google Shopping step by step!
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What is Google Shopping?
Google Shopping was born in 2005. It is an australia email address list e-commerce platform that belongs to Google Ads, along with PLAs (Product Listing Ads): those ads that take the form of a product sheet (image, brief description, price, store), and that appear in the organic search results marked as Ads. These ads are usually displayed at the top right of the screen.
When Google Shopping was first launched, companies could advertise the products they sold on their e-commerce sites for free. However, since 2013 and up until now, any user who wants to advertise their products on this platform must pay per click received (CPC).
In short, we can conclude that Google Shopping is the perfect channel for companies to sell their products through the Google search engine.