Yes, as you have read, this social network can be used as part of your personal branding strategy, using it systematically as a tool to communicate your value proposition, through an appropriate content marketing strategy .
All of this will give you the opportunity to gain greater visibility, positioning, engagement, and will project you as a professional who is necessary to count on.
In these lines I leave you some guidelines so that you learn how to achieve it.
Come with me!
Some statistics on the use of social networks
Before we dive into Twitter, I'll present you with statistical new zealand business email list results that show, as of January 2018, the reach of the Internet and current trends in the use of social media.
According to the Digital in 2018 report , prepared by Hootsuite and We are Social, the world's population is currently 5.593 billion people, of which more than half (4.021 billion) are Internet users.
Most people access the online environment and connect to social networks through smartphones, spending approximately 6 hours a day on the Internet.
3.196 billion people actively use social media.
This represents an increase of 13% compared to 2017, with more than 11 new connections every second.
Facebook with 2.167 billion and YouTube with 1.5 billion are the platforms with the most users, while Twitter has 330 million.
In Spain the figures are as follows:
The population reaches about 46.38 million, of which Internet users (39.42 million) represent 85% of the population.
There are 27 million people connected to social networks, which represents 58% of the population.
The connection time on these platforms averages 1 hour 38 minutes.
87% use smartphones, while 96% use any type of mobile device.
The consumption of audiovisual content is important, with 53% of people watching videos online daily.
The most active platforms are Whatsapp and YouTube, both with 73%, followed by Facebook (69%), Instagram (40%) and Twitter (39%).
How to use Twitter - Social Media Activity
In Latin America, social media penetration is significant: South America (63%), Central America (59%), the Caribbean region (40%).