Phase 3: The conversion phase
Posted: Sun Dec 22, 2024 6:40 am
If the process has been successful, you will take people to the conversion phase.
Here it will be key to clearly define the steps that people need to take to convert on your website.
Depending on the nature of your business, the conversion may be a payment made, a completed form (and you will have obtained a contact, a lead), or a subscription to a Newsletter.
In this step, Google Analytics conversion reports will be what give you the information you need.
Phase 4: Loyalty
As a final stage, your company will focus its efforts on customer loyalty.
We want loyal customers who follow our sales funnel and repeat.
Review Google Analytics audience reports or create custom segments to understand how people behave on your website.
As you can see, GA (Google Analytics) provides all the information you need to properly track your business.
But you also need to be sure that the data you use is of sufficient quality to enable you to make decisions based on the information it provides you.
Evaluate the quality of your web analytics data
I see that more and more companies are installing Google Analytics code on their website, philippine cp number believing that this is sufficient.
“I already have the code inserted” is a very common phrase.
By inserting the Google Analytics code we begin to obtain data, but in order for this data to become useful information, it is necessary to configure the tool well, collect the information, process the data to convert it into useful information and, finally, create understandable reports.
An error in any of these sections may affect the final result.
Can you imagine making business decisions based on incorrect information?
8 steps to perform a Google Analytics audit that returns results
Below, I will show you 8 steps to help you perform a reliable audit of your Google Analytics.
Review these points and make sure you have configured the tool correctly and that the data on which you base your decisions is correct.
1.- Make sure the Analytics code is inserted on all web pages
In a Google Analytics audit, it is essential to ensure that the Analytics code is correctly inserted on all pages of the website.
Or, alternatively, the Google Tag Manager tag, which is becoming more and more widely used because it is more versatile for future needs.
Said like that it seems obvious and smaller companies or those with simple digital environments usually do not have any problems.
But in some more complex organizations, with more digital activity, it may happen that landing pages or other specific campaigns are created and, then, no one remembers that the Google Analytics code must also be inserted, losing that information.
Here it will be key to clearly define the steps that people need to take to convert on your website.
Depending on the nature of your business, the conversion may be a payment made, a completed form (and you will have obtained a contact, a lead), or a subscription to a Newsletter.
In this step, Google Analytics conversion reports will be what give you the information you need.
Phase 4: Loyalty
As a final stage, your company will focus its efforts on customer loyalty.
We want loyal customers who follow our sales funnel and repeat.
Review Google Analytics audience reports or create custom segments to understand how people behave on your website.
As you can see, GA (Google Analytics) provides all the information you need to properly track your business.
But you also need to be sure that the data you use is of sufficient quality to enable you to make decisions based on the information it provides you.
Evaluate the quality of your web analytics data
I see that more and more companies are installing Google Analytics code on their website, philippine cp number believing that this is sufficient.
“I already have the code inserted” is a very common phrase.
By inserting the Google Analytics code we begin to obtain data, but in order for this data to become useful information, it is necessary to configure the tool well, collect the information, process the data to convert it into useful information and, finally, create understandable reports.
An error in any of these sections may affect the final result.
Can you imagine making business decisions based on incorrect information?
8 steps to perform a Google Analytics audit that returns results
Below, I will show you 8 steps to help you perform a reliable audit of your Google Analytics.
Review these points and make sure you have configured the tool correctly and that the data on which you base your decisions is correct.
1.- Make sure the Analytics code is inserted on all web pages
In a Google Analytics audit, it is essential to ensure that the Analytics code is correctly inserted on all pages of the website.
Or, alternatively, the Google Tag Manager tag, which is becoming more and more widely used because it is more versatile for future needs.
Said like that it seems obvious and smaller companies or those with simple digital environments usually do not have any problems.
But in some more complex organizations, with more digital activity, it may happen that landing pages or other specific campaigns are created and, then, no one remembers that the Google Analytics code must also be inserted, losing that information.