Briefing or brief is a concept widely used in marketing and advertising. This term refers to the instructions for a project. You've probably heard it many times!
It is key to achieving business success and that is why, throughout this post, from Bloo Media, our digital marketing agency , we want to tell you what it is, what types of briefing exist and how to make one.
Keep reading to discover all the most important details of a briefing and learn how to make one easily!
table of contents [ show ]
Before starting a project, it is essential to plan and be clear about what we want to achieve with it. The briefing is a marketing and advertising tool that facilitates communication between the company and its suppliers. It is a document in which the company must specify:
What I want to do
What goals do I want to achieve?
When am I going to do it?
What means am I going to use for this?
From this document, each of philippine phone number search the parts of the project will be developed in a more extensive way.
What characteristics should a good briefing have?
Some tips for making a good briefing are:
It must contain good planning starting with the most general part of the project and ending with the most specific aspects.
It must be clear what the objectives to be achieved are and that these objectives are measurable, achievable, specific, relevant and have a specific date.
The message conveyed must be clear and understandable to all team members.
It should provide enough information so that, in a brief and concise manner, it is possible to understand what you want to achieve with the project.
In short, the briefing is a document that summarizes the guidelines to be followed in any campaign, project or marketing action .
Why can it be important for your business?
Many companies have great ideas, but these ideas do not come to fruition because the project is not executed correctly. A briefing does not guarantee success, but it does ensure that each task is executed correctly and in an orderly manner.
The briefing, as we told you in the previous section, are instructions that help us orient ourselves and organize all our actions , an order that allows us to implement meaningful marketing strategies.