You’ve seen it, you’ve felt it. Everything ha
Posted: Sun Dec 22, 2024 6:47 am
You’ve seen it, you’ve felt it. Everything has changed for creators in the last few years. AI-generated content, tumultuous Google algorithm updates, short-form video on platforms like TikTok & Instagram seizing the throne of saudi arabia telephone directory how many people prefer to learn & be entertained.
As a writer myself by trade, I say this as the dose of reality we all need to hear… don’t start a blog, do this instead:
DON’T START A BLOG. Do this instead.
First off, don’t worry—those of us who love to write aren’t without a place today. This isn’t a call for doom & gloom. But ignoring the reality that things have changed won’t help you build a business around your joy for writing. You just need a slightly different approach, in order to reach people the way they want today.
If you want to succeed as a creator and make a living from your content today, you have to think audience-first, not medium-first. This probably means you’ll need to make video central to your content mix. When you create your content that educates or entertains in the medium your audience wants to interact in, you’re aligning yourself to grow with them over the years to come. The reality is that most people now read less, watch more videos & listen to more podcasts.
The good news though, is that blogs aren’t dead. You aren’t being left behind, but you are being invited to an opportunity to grow & change with the ways most people are interacting with content today.
Take for example, these two recent posts on my LinkedIn… the one with a video got 487,000+ impressions and my text-only post got almost 12,000 impressions.
Ryan Robinson LinkedIn Posts Comparison Examples
This is becoming more of the norm with the content I share on LinkedIn (and all my other platforms)… video is rewarded, and engaged with significantly more than written content alone.
Make no mistake, how you choose to relate to this transition is everything. Meet it with resistance, and that’ll be your reality. Embrace it, find the fun, and you’ll unlock what I call the creator’s cheat code. Learning new skills and getting good at a new craft will still come with challenges, but making your learning curve an enjoyable challenge will set you up for long-term success.
Ryan Robinson Blogger Thumbnails (Collection)
How you approach content creation has to shift, if you want to stand out and keep connecting with a growing audience. I’m going to share my transition system that’s already made a positive impact on my business—and it’s not just about starting a blog alone.
Let’s talk practically about what these changes mean for you, as a content creator.
As a writer myself by trade, I say this as the dose of reality we all need to hear… don’t start a blog, do this instead:
DON’T START A BLOG. Do this instead.
First off, don’t worry—those of us who love to write aren’t without a place today. This isn’t a call for doom & gloom. But ignoring the reality that things have changed won’t help you build a business around your joy for writing. You just need a slightly different approach, in order to reach people the way they want today.
If you want to succeed as a creator and make a living from your content today, you have to think audience-first, not medium-first. This probably means you’ll need to make video central to your content mix. When you create your content that educates or entertains in the medium your audience wants to interact in, you’re aligning yourself to grow with them over the years to come. The reality is that most people now read less, watch more videos & listen to more podcasts.
The good news though, is that blogs aren’t dead. You aren’t being left behind, but you are being invited to an opportunity to grow & change with the ways most people are interacting with content today.
Take for example, these two recent posts on my LinkedIn… the one with a video got 487,000+ impressions and my text-only post got almost 12,000 impressions.
Ryan Robinson LinkedIn Posts Comparison Examples
This is becoming more of the norm with the content I share on LinkedIn (and all my other platforms)… video is rewarded, and engaged with significantly more than written content alone.
Make no mistake, how you choose to relate to this transition is everything. Meet it with resistance, and that’ll be your reality. Embrace it, find the fun, and you’ll unlock what I call the creator’s cheat code. Learning new skills and getting good at a new craft will still come with challenges, but making your learning curve an enjoyable challenge will set you up for long-term success.
Ryan Robinson Blogger Thumbnails (Collection)
How you approach content creation has to shift, if you want to stand out and keep connecting with a growing audience. I’m going to share my transition system that’s already made a positive impact on my business—and it’s not just about starting a blog alone.
Let’s talk practically about what these changes mean for you, as a content creator.