Aware of the damage that a bad review can have on an establishment, they do not hesitate to exercise this “influence” in practices that, without a doubt, we could call “unethical”, being able to exercise them on Instagram, Facebook or any other network and also through specialized portals such as blackmail on Tripadvisor .
Although these actions are exclusive to some digital profiles, companies are more afraid if the user has many followers or is an expert on a certain topic.
As a note on these facts, I leave you this interesting article that collects up to 5 cases of extortion and blackmail against hoteliers where some of these situations that we are discussing are collected.
When we are determined to carry out influencer marketing strategies, one of the tasks we must put into practice is none other than finding our ideal influencer.
To do this, one of the aspects that we must value telegram group philippines most when choosing that influencer should be based not so much on the number of followers but on the real capacity to influence their community.
When we talk about real capacity, I am referring to that set of characteristics that we have previously discussed as fundamental elements when it comes to “revealing” an influencer.
Once we get to the point of having to choose our influencer, we will have to calibrate:
1. The affinity that the influencer has with our target.
2. The topic you are talking about must fit perfectly with the message and the product.
3. The involvement of the influencer himself, his professionalism and honesty.
4. The ability for “real” engagement.
I would like to share with you this curious experiment that really caught my attention and that I think can be useful to you as relevant and certainly surprising information:
How to become an Instagram influencer quickly and in less than 2 months? An amazing experiment .