Using Video Marketing to Increase E-Commerce Sales

[ayeshshiddika11]

When it comes to buying products online , users – potential customers, that is – want to see the product they want to buy. You may have invested in high-quality product images, written compelling descriptions, and even gathered positive reviews of your products, but nothing tells a story like an engaging video. Potential customers are more likely to fall in love with a product if they can see how it works and why other customers are raving about it. Creating videos for an e-commerce site may seem like a big investment, but the payoff is always worth it. In fact, it is projected that by 2020, videos will drive up to 80% of all internet traffic. You want a piece of that digital pie, right? Here are the reasons why you should use video marketing in your online store to sell online and increase brand awareness.
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Why should you use ecommerce video marketing?
Video marketing statistics speak for themselves: 78% of people watch online videos every week, and 55% watch them daily. And this trend continues to grow. Did you know that next to taiwan email list Google, YouTube is the second most-trafficked website on the web? What this shows us is that most people watch online videos on a regular basis. Video content not only gets a lot of traffic, but it can also play a decisive role in increasing conversions by helping people better understand your product and providing customers with as much information as possible about the products you offer.



Landing pages with video content have been shown to experience an 80% increase in conversions. For email campaigns, even the mention of “video” in the subject line shows a 19% higher open rate. Video content is no longer a “tactic” to showcase your products online, but a complete strategy. Video marketing is especially effective for e-commerce. Here’s why.
What makes video marketing so effective?
There are many reasons why video marketing is very effective, some of them are:
1. Google loves videos
In search results, Google displays a mix of results including video, images, news, and more, in addition to the usual search results. Having product videos gives you an additional opportunity to rank your content, especially if none of your competitors use videos in their online stores for their products.