One in ten blog posts is cumulative
Posted: Tue Jan 21, 2025 9:43 am
Meaning it attracts new visitors over time due to increasing search volume. This is called Evergreen content , it stays relevant over time and consistently increases conversions alongside a solid SEO strategy.
7. Organic SEO is about 5.66 times better than paid search ads. One of the most basic explanations for this is the principle of Inbound Marketing . Instead of interrupting your audience with something they aren’t looking for, like an ad, organic communication draws them in with content they want and need.
Even with the use of ad blockers and organic link competition, the data below shows that PPC is still very strong and can make your business a lot of money.
8. The first three ads on a search page receive 46% of the clicks on the entire page. This includes PPC ads and shows that good placement on the search page is highly relevant to conversions.
9. Businesses earn, on average, $3.00 for every $1.60 they poland phone number list spend on ads on Google Ads . Considering that the US market is much more competitive than ours, it is even possible to achieve better results here. This shows that PPC is a relatively inexpensive way to experiment, as well as providing a good return on investment.
10. More than 615 million devices use some form of ad blocker , known as Adblockers. Despite being bad for advertisers, this data reveals the good side of adopting PPC when investing in ads, since without clicks you don't get charged anything.
11. PPC ads can increase brand awareness by 80% . Despite the rise of ad blockers mentioned above, pay per click is still a powerful strategy to strengthen branding and, of course, sales.
12. Google algorithm updates don’t affect PPC ads. An update might force you to make changes to your SEO strategy, and in 2018 alone there were 3,234 updates ! That doesn’t happen with your PPC strategy.
13. 63 % of respondents in a Search Engine Land study reported that they would click on a Google ad. Since a high click-through rate (CTR) is the goal of both PPC and SEO, investing in ads can be just as good a strategy as organic ranking.
7. Organic SEO is about 5.66 times better than paid search ads. One of the most basic explanations for this is the principle of Inbound Marketing . Instead of interrupting your audience with something they aren’t looking for, like an ad, organic communication draws them in with content they want and need.
Even with the use of ad blockers and organic link competition, the data below shows that PPC is still very strong and can make your business a lot of money.
8. The first three ads on a search page receive 46% of the clicks on the entire page. This includes PPC ads and shows that good placement on the search page is highly relevant to conversions.
9. Businesses earn, on average, $3.00 for every $1.60 they poland phone number list spend on ads on Google Ads . Considering that the US market is much more competitive than ours, it is even possible to achieve better results here. This shows that PPC is a relatively inexpensive way to experiment, as well as providing a good return on investment.
10. More than 615 million devices use some form of ad blocker , known as Adblockers. Despite being bad for advertisers, this data reveals the good side of adopting PPC when investing in ads, since without clicks you don't get charged anything.
11. PPC ads can increase brand awareness by 80% . Despite the rise of ad blockers mentioned above, pay per click is still a powerful strategy to strengthen branding and, of course, sales.
12. Google algorithm updates don’t affect PPC ads. An update might force you to make changes to your SEO strategy, and in 2018 alone there were 3,234 updates ! That doesn’t happen with your PPC strategy.
13. 63 % of respondents in a Search Engine Land study reported that they would click on a Google ad. Since a high click-through rate (CTR) is the goal of both PPC and SEO, investing in ads can be just as good a strategy as organic ranking.