How to achieve good results with Product Branding?
Posted: Tue Jan 21, 2025 9:49 am
Finally, " Mac " tells us that it is a Mac, not a PC.
And those are just the words. Product images, advertising slogans, etc. reinforce all the above points and also create additional interest.
Equate: Anything and Everything
It seems contradictory, but we can explain it, Equate is Walmart's generic brand for pharmaceutical and health and beauty products.
The packaging is not interesting. The logo design is not interesting either. At first glance, you might expect it to be on a list of "bad product brands." But look closely and think about the branding goals of this product.
It exists to tell consumers, “ This is a cheaper, yet reliable alternative .” And by using a consistent product branding approach, Walmart has certainly succeeded here.
Consumers instantly recognize Equate products, even if they russia phone number list don't exactly spark joy. The brand differentiates the products and narrows down to a submarket.
Starbucks: Packaged Coffee
Starbucks is another successful brand that we instantly recognize. Its personalized coffees undoubtedly base their success on the branding of the product.
They are primarily differentiated from other coffee shops through the connection that customers have with the Starbucks brand. Consumers know what value they are getting: excellent coffee with plenty of flavor and prestige.
We hope this article puts you on the path to creating your own product branding, one that will be successful in your particular market or submarket. Of course, there is always more to learn!
One of the most important things to consider in your digital marketing strategy is your SEO, but why?
And those are just the words. Product images, advertising slogans, etc. reinforce all the above points and also create additional interest.
Equate: Anything and Everything
It seems contradictory, but we can explain it, Equate is Walmart's generic brand for pharmaceutical and health and beauty products.
The packaging is not interesting. The logo design is not interesting either. At first glance, you might expect it to be on a list of "bad product brands." But look closely and think about the branding goals of this product.
It exists to tell consumers, “ This is a cheaper, yet reliable alternative .” And by using a consistent product branding approach, Walmart has certainly succeeded here.
Consumers instantly recognize Equate products, even if they russia phone number list don't exactly spark joy. The brand differentiates the products and narrows down to a submarket.
Starbucks: Packaged Coffee
Starbucks is another successful brand that we instantly recognize. Its personalized coffees undoubtedly base their success on the branding of the product.
They are primarily differentiated from other coffee shops through the connection that customers have with the Starbucks brand. Consumers know what value they are getting: excellent coffee with plenty of flavor and prestige.
We hope this article puts you on the path to creating your own product branding, one that will be successful in your particular market or submarket. Of course, there is always more to learn!
One of the most important things to consider in your digital marketing strategy is your SEO, but why?