Inbound Marketing for Universities has become an excellent ally for educational institutions because it has given them the foundations to build relevant content for their buyer personas.
In the United States, in particular, it is common to see many parents planning their children's college life long before they are born, even starting their "college" savings without having seen the first echo of their firstborn.
On the other hand, there are many people who plan their lives in this way: go to school, go to university, do a postgraduate degree, get married, buy a house, have children, save for their children's college.
But where does Inbound Marketing fit into all this educational issue?
Inbound Marketing is a methodology that supports the idea that the days of traditional and intrusive advertising are behind us .
People are not attracted to advertisements that only seek to sell blatantly and every minute.
This is why, since 2006, this methodology has worked for many companies, as it focuses on creating quality content of interest to the target audience in question.
Aligning content with the interests of your leads allows you to attract more traffic to your website and, therefore, convert, close the sale and, over time, delight .
So if this works for a brand or product, why wouldn't it work for an educational institution?
The ideal college life isn't that hard to figure out: friends, interesting subjects, a welcoming campus, occasional parties, amazing extracurricular activities, etc.
And where can you get all this information, even before going to college? On their website!
And if you don't believe us, check out these Digifianz stats :
97% of high school seniors said the best place to learn more about a clinics email list college's offerings is on its website.
77% of those looking for a place to spend the best years of their lives as a university student said that a university's website greatly influences their final decision.
Do you then recognize the importance of having optimal content on your educational institution's website or blog?
Inbound Marketing, applied to this particular case, attempts to find potential candidates who are online to convert them into prospects to apply to the educational institution.
And if you are looking for your university website to rock and find the ideal students for your institution, you have come to the right article.
[Tweet “Inbound marketing for universities seeks to find potential candidates to apply to the institution.”]
For more information, learn from this video:
If you didn't see the importance of Inbound Marketing for this particular educational sector above, we are going to ask you to go back in your mind to the years when you were a student in the last years of high school or high school.