It allows you to think of good analogies when t taiwan email list rying to explain often abstract and difficult concepts (Explaining Google's Algorithm...) to clients who don't really understand what it is you're going to be doing for their money. Or trying to explain to your mum what you do for a living. I've been connecting with a lot of site owners who are re-entering or ramping up their efforts in the blogosphere. I suspect this has something to do with the focus on content creation + linkbait in the SEO world's dialogue as well as the potential new traffic streams bloggers are feeling from the surge of linking via Twitter.
Whatever the case, there's a few critical pieces that can help make for greater SEO value from blogging and feeds in general (and most of these haven't been covered in my previous posts on blog optimization). #1 - Control Your Own Feed It's hard to write something better than Danny Sullivan's terrific piece on Staying Master of Your Feed Domain. The concept is that you can utilize services like Feedburner, but you want those feed URLs to originate from your domain (so you keep the link juice you're earning): To make this work, you need your hosting provider to create a CNAME entry for a new subdomain you’ll create.
If they can’t do that easily for you, find a new hosting provider. I highly recommend ours, Tiger Technologies. Cheap, easy for you to do this yourself, plus Digg-tested. For me, I simply make a subdomain called feeds for any domain I’m dealing with. Since searchengineland.com is our main domain, our feed domain is feeds.searchengineland.com. Once I’ve created this, the MyBrand magic lets FeedBurner take control of where the domain points to.