To the above we must add that there are certain writers who are intense by nature .
Well, in both cases the problem results in extra-long paragraphs that almost end up with the reader drowning or dying of boredom.
There is also the possibility that you end up saturated because when you finish reading you have to start over because you haven't understood anything.
Yes, I admit that I have exaggerated the examples a bit, but have you ever come across some content that you were too lazy to start reading because it seemed too intensive or too deep from the start?
At a time when only 28% of each text is whatsapp canada read (the rest is scanned), forcing a balance between what we write and the visual image that we offer as text is not only an obligation, but a necessity to retain our audience.Making reading easier can be the key to whether our reader stays or skips our content.Too often I come across quite technical texts in which the author uses excessively oral language.
It is true that each author has his or her own stamp and that a technical and specialized topic can be treated in a more personal way, attracting a certain audience that was not initially related to our target audience and consuming it.
But it's one thing to write in an attractive and understandable way, and quite another to write as if we were having a beer with our friends.
The tone of our digital texts must be carefully chosen and appropriate for each channel and, above all, must be perfectly in tune with the objectives we have set ourselves.Understandable and familiar texts are accepted, but not professional texts for friends.