In this example, the cost per lead is €60. This metric is important for all business owners to know that lead generating campaigns are profitable for their specific product or service . If they are not, thailand mobile database it will be vital to make some adjustments to get the right profitability.
What is a good cost per lead?
CPL, cost per lead
There is no one-size-fits-all cost per lead figure. The important thing is to know your industry and sector. A high-end home decorator will have a much higher CPL than a plumber, for example. A CPL metric differs greatly between industries due to competition, product value, and other factors that need to be taken into account .
A good CPL is one that is in line with your brand's specific growth and profitability objectives. Because what really matters are quality leads. The value of potential customers for each brand is different. The quality of the lead is what will help you know if that user will buy a product in the future or not.
That's where quality leads come in. Acquiring leads takes time and effort. Gathering a large list of contacts to convert into potential customers is no easy task.
The importance of quality leads
How much does a lead cost?
A common mistake, especially when using traditional CRM software, is to treat a potential customer as if they were a qualified lead. Sometimes even as if they were a customer. This will lead to two main mistakes:
The time spent entering data into the system for users who are not really interested in your brand . And, in addition, subsequently introducing those leads into campaigns will have a cost with no return on investment.
The energy you use to manage them as if they were an advantage when they really are . It is a wasted effort.
Managing leads is all about prioritizing. Qualifying leads is the most effective way to understand whether or not you should spend time with someone. You need to figure out if a lead is a qualified prospect with an interest in your product or if they are just a name and a phone number.
You can even divide your database into potential clients and qualified leads . This will allow you to develop different acquisition campaigns, since you must distinguish the time spent managing qualified leads and prospects.
Two ways to get quality leads
How much does a lead cost?
It's not just about knowing how much a lead costs. It's about making the most of your marketing efforts . That's why you should focus your campaigns more on users who you think are really interested and less on those who aren't. Here are some ways to get qualified leads:
1.- Targeted campaigns on social networks
Social media is an excellent channel for creating a relationship with quality leads. If you want to achieve this, it is important to invest in acquisition and engagement actions. This can be done through campaigns to send traffic to related content or participation campaigns to generate interaction with your product or service.
Why do you generate qualified sales leads? When you build an audience that has already engaged with your content, you can group valuable followers to create highly targeted offers through remarketing .
Also, remember that on social media you always have to provide value. Don’t think of asking for something without giving anything in return. Think of targeted campaigns for each stage of the buyer’s journey in order to create a lasting relationship with your audience.
2.- Landing pages with content aimed at the final phase of the sales funnel
sales landing pages
Creating landing pages is an excellent method to attract quality leads that are on the verge of reaching conversion. But offering e-books and infographics is not the only way to do it effectively. You can offer key content such as success stories, specialized consultancies, product demos, advanced webinars, etc.
To increase the effectiveness of your landing page strategy, it is important to use profiling forms. A feature that displays new information fields for potential customers who have already filled out a form on the website.
It's not a good idea to ask for the same information twice. Take advantage of the opportunity to fill in your profile details. This type of content attracts the attention of leads who are already looking for concrete solutions to their problems.
The best part about creating landing pages with progressive profiles is that you'll get more valuable information from qualified leads . This helps marketing and sales teams discover which contacts are best suited for each stage. And it allows for a specific focus on content for each stage.
Our MDirector software will help you create a perfect lead generation strategy where you can know how much a lead costs and make the most of the expense correctly.