The advertising strategies involved in both are practically the same, the difference lies in how each one acts in relation to the results. That is, while the first focuses on deliverables, the second concentrates its efforts on conversions.
In this article, you will learn much more about performance marketing, its agencies and how to find a reliable one that will deliver the expected results. Follow along:
What is Performance Marketing?
Why hire a Performance Agency?
Media in which a Performance Agency operates
What is media assessment and why is it important?
What is Performance Marketing?
This digital marketing strategy aims to carry out paid actions based on the performance of russia whatsapp number the campaign, ad or when conversion is desired. In this case, success can be measured by:
Making a sale;
Generating a lead ;
Promoting engagement with the target audience.
It is important to remember that, initially, an analysis of your brand's dynamics should be carried out to define the best conversion metric to target. In other words, understanding how each media works in your business makes all the difference when it comes to outlining a strategy.
Why hire a Performance Agency?
Creating a digital presence is essential. In addition to facilitating communication between brands and people, it allows you to monitor a campaign using performance indicators to see whether or not it is on the right track.
Campaigns that do not bring good results;
Competitors are always ahead of you;
Lack of monitoring of platform innovations;
High cost of acquiring unqualified leads;
Lack of understanding of real media investment.
It is common for these scenarios to happen, and this is where the performance agency comes into play. It is through strategies focused on the client's business model that it stands out from the traditional marketing model.
It offers specialized support, concentration on core business , better cost-benefit, technical measurement of results, correct application of budgets and integrated strategies.
Media in which a Performance Agency operates
The main channels for advertising are:
Google Ads;
Social media;
Bing Ads;
Native Ads.
Other strategies that will boost performance are SEO (Search Engine Optimization) , CRO and Email Marketing. However, even knowing the strategies and channels that this agency works with, it is important to be aware that it is not possible to do this work on your own.
Read also: Brandformance. Everything you need to know about consumer behavior and increase your sales.
What is media assessment and why is it important?
In short, it is an assessment of the current status of a company's digital communication campaigns. Its goal is to identify potential issues that are hindering conversions.
The assessment is based on research and extensive data collection. Among these data, the following are analyzed:
Measurement and Real Results
Identify key metrics that are directly linked to your business revenue to understand whether the current strategy is correctly attributed to your results.
Funnel and Channel Coverage
Validate whether your media campaigns are well distributed throughout the funnel and potential channels, following the recommendations of the Brandformance strategy.
Reports and Strategic Visions
Analyze your way of understanding the numbers generated and apply methodologies that organize the information to reduce noise and raise insights at the business level.
Analyzing these pillars helps you define your priorities when developing your media strategies. But you don’t have to worry about doing this alone, because MATH ADS makes this analysis part of the initial process of all your projects.