Using the basic laws of
Posted: Sun Dec 22, 2024 8:09 am
Gestalt psychology can help developers create not only a beautiful, but also a convenient interface for selling sites:
Hick's Law . The more possible options are offered to the user, the more difficult it will be for him to ultimately choose the most suitable one for himself. By the way, this is also noticeable at the everyday level: when we buy apples in the store, it is psychologically easier for us to choose from 2-3 varieties than from 10. It is the same with interfaces. The Gestalt law in website design works best when the visitor has a mexico phone number lookup choice, but not too much.
The concept of selective ignoring . When viewing a website page, users immediately perceive some part of the information, while they simply ignore the data that is of no interest to them. That is why UX designers try to clearly structure al
l important information and present it in the most concise form possible without unnecessary decorative elements, so that nothing distracts the visitor.
Miller's Law . On average, a person can remember about 7 ± 2 elements presented to him simultaneously. As we have already found out, when viewing a website page, perception works in an accelerated mode (a full analysis takes 10-15 seconds), so the number of elements can be safely halved. The interface should be built in such a way that all important information fits into these 10-15 seconds. Website developers are required to skillfully direct the user's attention, placing hints, pop-up notification windows, etc. in the right places.
Mental models . Our brain prefers a proven path to searching for new ways of action, which is why previous experience of interaction with an object is so important. Perception in this case will be based on an already familiar pattern. For example, a visitor expects to see a login/registration field on a site in the upper right corner of the page, and he may be surprised and even stupefied when he finds it, say, in the lower left corner.
The above laws of visual perception do not exist on their own, but in combination with the principles of Gestalt theory.
on of visito
Hick's Law . The more possible options are offered to the user, the more difficult it will be for him to ultimately choose the most suitable one for himself. By the way, this is also noticeable at the everyday level: when we buy apples in the store, it is psychologically easier for us to choose from 2-3 varieties than from 10. It is the same with interfaces. The Gestalt law in website design works best when the visitor has a mexico phone number lookup choice, but not too much.
The concept of selective ignoring . When viewing a website page, users immediately perceive some part of the information, while they simply ignore the data that is of no interest to them. That is why UX designers try to clearly structure al
l important information and present it in the most concise form possible without unnecessary decorative elements, so that nothing distracts the visitor.
Miller's Law . On average, a person can remember about 7 ± 2 elements presented to him simultaneously. As we have already found out, when viewing a website page, perception works in an accelerated mode (a full analysis takes 10-15 seconds), so the number of elements can be safely halved. The interface should be built in such a way that all important information fits into these 10-15 seconds. Website developers are required to skillfully direct the user's attention, placing hints, pop-up notification windows, etc. in the right places.
Mental models . Our brain prefers a proven path to searching for new ways of action, which is why previous experience of interaction with an object is so important. Perception in this case will be based on an already familiar pattern. For example, a visitor expects to see a login/registration field on a site in the upper right corner of the page, and he may be surprised and even stupefied when he finds it, say, in the lower left corner.
The above laws of visual perception do not exist on their own, but in combination with the principles of Gestalt theory.
on of visito