Creativity in content : As you can see in the example, it is about taking care of the landing page with all the essential elements: title, explanation of the fields to fill in, attractive CTA button, etc. In addition, it is important to take care of the email that is received. From the subject, which is important to be associated with the landing page, to the content of the email message or even the moment in which it is received. Not in vain, this is usually one of the main problems of not understanding what a workflow is. philippine cellphone number code If the user does not receive the communication when they expect it, the workflow will not have worked.
Resulting scenarios : In this case, the requested document would be downloaded. This would then trigger a new workflow that would determine whether it was what the user expected.
Types of automated email workflows
Several dozen email marketing workflows can be generated. And many that have not even been considered yet but that will surely be more than necessary in the near future when more brands learn what a workflow is and decide to implement them in their strategies.
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These are some of the most interesting automated email marketing workflows you can plan:
1.- New subscriber
Welcome email
The well-known welcome emails are one of the best examples to learn what a workflow is. These are messages that are sent automatically when a user subscribes to a newsletter, for example. The sequence of this workflow would be as follows:
Starting scenario: Most commonly, this is a form on the brand's website. Either on the right-hand side of the page or, more commonly today, in pop-up format .
Conditions :
Actions : A double action occurs:
On the one hand, you receive a confirmation email if the process is double opt-in. Then, you receive, also automatically, this welcome email to the new subscriber.
On the other hand, after clicking on the CTA you arrive at a welcome page.
Resulting scenario : The welcome page or email. From which other subsequent workflows can be created.
2.- Shopping cart recovery
shopping cart recovery workflow
In this case, discovering what an effective workflow is is the key to increasing sales. If an e-commerce does not take care of shopping cart recovery, it will lose a good number of conversions. Because it is more common than it seems for users to forget the products they have selected in a shopping cart.
The sequence of this workflow would be as follows:
Starting scenario: This is a workflow with several starting points. The first would be when it is identified that a shopping cart has been abandoned.
Conditions : The sooner it happens, the better. It has been documented that if the cart recovery workflow is activated within an hour of it happening, the success rate skyrockets.
Actions : An email is usually sent with the products reminding the user that they have forgotten them in the virtual shopping cart.
Resulting scenario : Two situations can occur:
If the user decides to reactivate the purchase, it goes to a sales workflow.
If you do not pay attention, a second or even a third automated email may be sent. In these cases, they are usually accompanied by interesting discounts if you proceed with the purchase.
3.- Sale
sales workflow