[TIP] Each click is an action that we define as “desired”. For example: a subscriber pharmaceutical email list clicking on the button ( call to action ) to purchase a product will be considered a conversion.
10- Work with a quality technology partner:
Email Marketing depends largely on the efficiency of the mail server to deliver a message . We always recommend that you send your mass mailings through a reliable platform. Discover the benefits of using Email Marketing in your institution here .
[TIP] Trying to save on infrastructure results in lower opening rates and often earning a SPAM title in consumers' mailboxes.
How to achieve a successful Email Marketing campaign?
If we focus on the success of a campaign by measuring how many people opened the email, in our experience openings above 20% are considered successful.
We invite you to put these 10 golden rules of Email Marketing into practice to achieve more effective email campaigns.
Remember, evaluating the behavior of your database is key. You must know when users are reading campaigns, from which geographic area and from which device. Rely on the reports provided by professional Email Marketing platforms.
Work on your lists, constantly evaluating them. Clean them up and complete them by sending data update campaigns. The quality of your records must be impeccable. In this way, in addition to lowering complaint and unsubscription rates, you will avoid falling into spam traps .
Finally, we invite you to identify who your promoters are. Check who opens your emails and what content interests them the most. There is no better advertising than word of mouth.