"Table "Overview of the rankings"
Posted: Sun Dec 22, 2024 8:32 am
What are the different types of keywords?
The different types of keywords are informational, navigational, commercial and transactional.
That is if you categorize your keywords based on the type of search intent, that is, the general purpose of the user's search:
Informative : Search engines want to find information
Navigational : Search engines want to find a specific site or page
Commercials : Search engines want to research brands, products or services
Transactional : Searchers want to complete an action (e.g. make a purchase)
There are other categories of keywords used in SEO. For example, local keywords are used to find products or services nearby. And long-tail keywords are very specific search terms.
But analyzing keywords based on intent can be especially useful. It helps you understand how to compete in search engine results pages (SERPs).
The type of intent assigned to a keyword can tell malaysian numbers you whether a searcher wants to buy something soon, compare prices, or gather information.
Let's look at each of the search intent categories in more detail.
1. Informative
Informational keywords are search queries used by people who want to learn something.
Here are some examples of informational keywords:
Coffee calories
National Coffee Day
What is the difference between cold brew and iced coffee?
The keyword "coffee calories" shows informational intent in the Keyword Summary tool
Informational keywords often (but not always) take the form of interrogative keywords . This means that they often begin with "what", "why", "how", etc.
Google results for informational searches often contain featured snippets , which offer searchers quick answers.
For example, here's the featured snippet for the informational keyword "what's the difference between cold brew and iced coffee":
The different types of keywords are informational, navigational, commercial and transactional.
That is if you categorize your keywords based on the type of search intent, that is, the general purpose of the user's search:
Informative : Search engines want to find information
Navigational : Search engines want to find a specific site or page
Commercials : Search engines want to research brands, products or services
Transactional : Searchers want to complete an action (e.g. make a purchase)
There are other categories of keywords used in SEO. For example, local keywords are used to find products or services nearby. And long-tail keywords are very specific search terms.
But analyzing keywords based on intent can be especially useful. It helps you understand how to compete in search engine results pages (SERPs).
The type of intent assigned to a keyword can tell malaysian numbers you whether a searcher wants to buy something soon, compare prices, or gather information.
Let's look at each of the search intent categories in more detail.
1. Informative
Informational keywords are search queries used by people who want to learn something.
Here are some examples of informational keywords:
Coffee calories
National Coffee Day
What is the difference between cold brew and iced coffee?
The keyword "coffee calories" shows informational intent in the Keyword Summary tool
Informational keywords often (but not always) take the form of interrogative keywords . This means that they often begin with "what", "why", "how", etc.
Google results for informational searches often contain featured snippets , which offer searchers quick answers.
For example, here's the featured snippet for the informational keyword "what's the difference between cold brew and iced coffee":