Organic Repurchase Rate
Posted: Sun Dec 22, 2024 8:34 am
After understanding what the Conversion Rate is and what objectives it should pursue, it is a good time for you to learn about some of the main factors that affect this performance indicator in eCommerce.
Interface and usability:
It has to do with the design of your website. It should be intuitive and easy to use. It also has a direct relationship with the user experience, as it determines the levels of interaction between the visitor and your platform. The key is to make the purchasing process as simple as possible, with few steps and always with a good design.
Calls to action:
This factor influences the Conversion Rate to the extent that your product pages are indonesia email database optimized to generate sales. If you have clear messages, timely information and other indicators that clearly tell your user what they should do to complete the purchase, you will be successful.
User profile:
You need to understand what kind of traffic you are attracting to your website, know it and analyze it. You can ask yourself these questions: what offers and channels bring them to my page, is it my target audience or not, are they new users or people who are already customers, etc.
Finally, you need to take into consideration that the Conversion Rate will be affected in various ways depending on the sector in which your eCommerce is developed; each market niche is a world in itself. Know yours.
Another of the best KPIs for ecommerce, and as its name indicates, it involves determining the number of customers (people who have already purchased) who return to your virtual store to make a new purchase.
So far, so good. The word “organic” is not a mere additive or coincidence, what it means is that this process occurs without the need to implement additional marketing or advertising actions to achieve the objective.
This loyalty is closely linked to the factors that the conversion rate points to: quality of the sales process. If the entire process works and is good, the chances of your customer coming back for more increase significantly.
The fundamental key in measuring the Repurchase Rate is that it will allow you to see with transparent data what organic power your eCommerce platform enjoys .
It will also have a direct impact on the following performance indicator, as it will help you determine whether or not the profits generated will increase versus the resources invested in digital marketing strategies. For this reason, you have to add it to your list of the best KPIs for eCommerce.
Ian Marck Andrade, eCommerce Manager at Grupo Scorpion de México, highlights the importance of the Organic Repurchase Rate as a key indicator to measure the level of relevance we have for our clients.
“This rate allows us to measure whether a product is in the customer's Top Of Mind, which is not an achievement of eCommerce but of Marketing, but the art of combining both is that eCommerce makes the channel and the Point of Sale so easy that you don't forget the Top of Mind and the POS matters little to you ,” he said.
Interface and usability:
It has to do with the design of your website. It should be intuitive and easy to use. It also has a direct relationship with the user experience, as it determines the levels of interaction between the visitor and your platform. The key is to make the purchasing process as simple as possible, with few steps and always with a good design.
Calls to action:
This factor influences the Conversion Rate to the extent that your product pages are indonesia email database optimized to generate sales. If you have clear messages, timely information and other indicators that clearly tell your user what they should do to complete the purchase, you will be successful.
User profile:
You need to understand what kind of traffic you are attracting to your website, know it and analyze it. You can ask yourself these questions: what offers and channels bring them to my page, is it my target audience or not, are they new users or people who are already customers, etc.
Finally, you need to take into consideration that the Conversion Rate will be affected in various ways depending on the sector in which your eCommerce is developed; each market niche is a world in itself. Know yours.
Another of the best KPIs for ecommerce, and as its name indicates, it involves determining the number of customers (people who have already purchased) who return to your virtual store to make a new purchase.
So far, so good. The word “organic” is not a mere additive or coincidence, what it means is that this process occurs without the need to implement additional marketing or advertising actions to achieve the objective.
This loyalty is closely linked to the factors that the conversion rate points to: quality of the sales process. If the entire process works and is good, the chances of your customer coming back for more increase significantly.
The fundamental key in measuring the Repurchase Rate is that it will allow you to see with transparent data what organic power your eCommerce platform enjoys .
It will also have a direct impact on the following performance indicator, as it will help you determine whether or not the profits generated will increase versus the resources invested in digital marketing strategies. For this reason, you have to add it to your list of the best KPIs for eCommerce.
Ian Marck Andrade, eCommerce Manager at Grupo Scorpion de México, highlights the importance of the Organic Repurchase Rate as a key indicator to measure the level of relevance we have for our clients.
“This rate allows us to measure whether a product is in the customer's Top Of Mind, which is not an achievement of eCommerce but of Marketing, but the art of combining both is that eCommerce makes the channel and the Point of Sale so easy that you don't forget the Top of Mind and the POS matters little to you ,” he said.