How Google Determines Site Quality Score

Shopping data tracks consumer behavior and purchasing patterns.
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Rajudh74
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Joined: Sun Dec 22, 2024 4:00 am

How Google Determines Site Quality Score

Post by Rajudh74 »

Site Quality Score is a numerical metric (0 to 1) that Google uses to evaluate the quality of a website at the subdomain level. This score determines a site's eligibility for advanced features such as Featured Snippets, People Also Ask boxes, and other SERP enhancements.

1. User behavior metrics
Google tracks how users interact with your site to assess quality:

Bounce Rate: A high bounce rate can indicate a poor user experience.
Dwell time: Longer dwell times indicate engaging, high-value content.
Repeat visits: Frequent visits from the same users suggest trust and value.
2. Search frequency
A higher number of queries related to your website indicates buy usa number that users find your website relevant and valuable. This includes branded searches and frequent occurrences for niche-specific keywords.

3. Click on Behavior
Click patterns, such as high CTR of your site's results in SERPs, contribute positively to your quality score.

4. Brand mentions in the anchor text
Links with brand-related anchor text from authoritative sites demonstrate credibility and improve quality scores.

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Why Site Quality Score is Important
1. Requirements for obtaining special benefits
Websites with a quality score below 0.4 are often excluded from high visibility features such as:

Featured Snippets
People also ask for boxes
Top Stories Carousel
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