Advantages of Digital Sales
Posted: Sun Dec 22, 2024 8:42 am
These challenges are: adapting the product catalogue to the needs and formats of the eCommerce ecosystem, stock distribution and delivery to branches.
"Given the lack of information on attributes, specifications and other variables, which in the physical world are resolved with the product 'in hand', in the online world this limitation translates into a site with few filters, incomplete search engines and therefore an unsatisfactory user experience," he points out.
Regarding product distribution, the eCommerce specialist highlights numbers (south korean tv series) delivery time as a key factor.
“The location of the stock directly affects this variable. If it is distributed in branches, distribution times are delayed, while if it is unified in a stock exclusive for the online channel, the product is 'hidden' from physical stores. This is where the internal processes of each company come into play to optimize the distribution of its merchandise as much as possible, and keep the products on sale in the largest number of available channels permanently.”
Given the importance of effectiveness between both sales channels, Serenellini provides some examples of how the physical and digital platforms can strategically complement each other during the shopping experience.
“Each chain's ability to transform a competing channel into an ally is essential. This can be achieved by offering exclusive discounts in stores when picking up an online purchase or by complementing the customer experience with an additional product in the physical branch, among many alternatives.”
When it comes to facing the change from physical to digital sales, we need to put ourselves in the shoes of our users to understand what advantages we can offer them through our eCommerce service.
Below we list some of the most important advantages of selling through a digital store versus a physical store.
Facilities and Convenience
One of the great advantages of digital sales is the convenience you can offer your customers in terms of product consultation, selection and payment. All this while saving them from having to leave home or wait in long lines to pay for their purchase.
In addition, you give them the option to shop any day of the week without time restrictions or holidays, even just by having access to the Internet from their mobile device.
This also translates into considerable time savings and the possibility of choosing a product comfortably from wherever you are.
Competitive Prices
Although we have already pointed out the costs of creating and maintaining a digital store, in most cases it is still less than the costs of maintaining a physical store.
For this reason, online stores have the possibility of offering highly competitive prices compared to their competition in physical spaces or stores.
More Information
This point has a lot to do with the way in which eCommerce stores strive to alleviate the disadvantage of not being able to offer customers direct, physical contact with the product they are buying.
To compensate for this lack, digital stores strive to offer the most complete and detailed information possible about their offers.
In this way, the buyer has more inputs to develop a research process that helps him make the decision to purchase a certain product.
"Given the lack of information on attributes, specifications and other variables, which in the physical world are resolved with the product 'in hand', in the online world this limitation translates into a site with few filters, incomplete search engines and therefore an unsatisfactory user experience," he points out.
Regarding product distribution, the eCommerce specialist highlights numbers (south korean tv series) delivery time as a key factor.
“The location of the stock directly affects this variable. If it is distributed in branches, distribution times are delayed, while if it is unified in a stock exclusive for the online channel, the product is 'hidden' from physical stores. This is where the internal processes of each company come into play to optimize the distribution of its merchandise as much as possible, and keep the products on sale in the largest number of available channels permanently.”
Given the importance of effectiveness between both sales channels, Serenellini provides some examples of how the physical and digital platforms can strategically complement each other during the shopping experience.
“Each chain's ability to transform a competing channel into an ally is essential. This can be achieved by offering exclusive discounts in stores when picking up an online purchase or by complementing the customer experience with an additional product in the physical branch, among many alternatives.”
When it comes to facing the change from physical to digital sales, we need to put ourselves in the shoes of our users to understand what advantages we can offer them through our eCommerce service.
Below we list some of the most important advantages of selling through a digital store versus a physical store.
Facilities and Convenience
One of the great advantages of digital sales is the convenience you can offer your customers in terms of product consultation, selection and payment. All this while saving them from having to leave home or wait in long lines to pay for their purchase.
In addition, you give them the option to shop any day of the week without time restrictions or holidays, even just by having access to the Internet from their mobile device.
This also translates into considerable time savings and the possibility of choosing a product comfortably from wherever you are.
Competitive Prices
Although we have already pointed out the costs of creating and maintaining a digital store, in most cases it is still less than the costs of maintaining a physical store.
For this reason, online stores have the possibility of offering highly competitive prices compared to their competition in physical spaces or stores.
More Information
This point has a lot to do with the way in which eCommerce stores strive to alleviate the disadvantage of not being able to offer customers direct, physical contact with the product they are buying.
To compensate for this lack, digital stores strive to offer the most complete and detailed information possible about their offers.
In this way, the buyer has more inputs to develop a research process that helps him make the decision to purchase a certain product.