order-website-design
Another reason for the decline in conversions is the design of simple text links.
After all, a link is an element that (a) is a navigation tool and (b) precedes conversion. That is, it is obvious that a link should attract attention and correspond to the user's long-standing association with the link. Simply put, it should be blue . And preferably underlined . Yes, it sounds trivial, but that's the way things are. And these examples are just the tip of the iceberg. The best is yet to come!
Website architecture is not the most important thing
Information architecture is a trendy term thatallows consultants to charge more money because they look smarter, explains how information is organized on a website. That is, it is the logical organization of information into categories and blocks; the interrelationship of information blocks; a prescribed path along which the user, moving from one block to another, will reach the destination.
In theory, various menus and page navigation should help with this. But in practice, when there is multi-level or unclear navigation, this leads to people leaving sites en masse without ever getting to the information they need. This is confirmed by 100,000 usability studies conducted by UserTesting.com.
If you want to order a website design, then pay attention to japan whatsapp number list Amazon. It serves as a model example of proper navigation, as it offers large pop-up sections that allow you to avoid complex multi-level navigation. You can see all possible actions at once, and you will not have to return to the starting point a hundred times to find the information you need.
Design of the mobile version of the online store
It is necessary to maintain a clear, understandable hierarchy of the site so that the user intuitively and immediately understands what is primary and what is secondary. Navigation icons can help with this, especially when it comes to non-standard terminology or overly complex category names.
Of course, this will only delay the full exodus of visitors from your site. If you look at the situation more broadly, then, in this case, you are a company that does not understand its customers at all. Therefore, you need to change your approach.
If you have any doubts, do it in standard ways. Or better yet, use trigger words to make sure you are understood.
Regardless of whether you want to order a website design, try to keep the website hierarchy flat so that the visitor can perform all the necessary actions in just a few clicks. Information should not be buried under layers of unnecessary categories and blocks, everything should be on the surface.
In addition to high conversions, this approach will always help SEO: better website organization means more visitors will come to the website, more visitors will perform the necessary actions, and, as a result, conversion grows. Synergy, really. And now we have reached our favorite sore spot. The one that makes your blood run cold.
Here it is, our elephant in the room: damn carousels.
Carousels: Herd mentality in action.
B2B companies love them very much. A simple analysis conducted by Search Engine Land showed that 18 out of 30 company websites (in different fields of activity) already have a carousel on the home page. And this is despite the fact that they kill usability, conversions and speed.
Why are they so bad? Let us explain.
Information for newbies: people don't use them. Let's