t even going into social network
Posted: Sun Dec 22, 2024 9:12 am
s. It turns out that all this noise surrounding a potential client creates huge problems for marketers.
internet site design photo
It turns out that you have absolutely no choice but to learn how to create intrigue. The brain loves surprises - this has been proven by MRI studies: the head reacts more actively to unexpected circumstances compared to what a person loves or enjoys. When a person sees a funny and unexpected advertisement, he subconsciously wants to know more and therefore... clicks.
Razor company Dollar Shave Club has taken the industry by storm with its series of incredibly funny videos. Within 48 hours of the first video being posted, nearly 12,000 people had signed up for the service. A few months later, that number had grown to 330,000. And that first video? It now has more than 22 million views.
Often, clients come to us who get scared after hearing the word “intrigue”. As if we were offering them some kind of shock content. To intrigue does not mean to scare or shock.
Intriguing doesn't mean shocking. It's more about being as different as possible from your competitors. Take Groove's customer service team, for example. They went from zero to $100,000 in monthly revenue, and now they're at $500,000. They reveal everything on their blog, showing you every little blemish and scratch throughout their entire operation. The level of transparency is unparalleled, and you can't philippine phone number search help but become a fan.
So, pick yourself up, shake yourself up, and be different. Really different! If your brand recognition and popularity can’t drown out the noise that’s engulfing your audience, there’s a reason to aim your marketing strategies toward surprise and excitement.
Don't be afraid to try something new instead of an outdated course. This way, you will be able to stand out faster against the background of competitive messages, and the target audience will remember you easier. Today's consumer or B2B partner has a higher stimulation threshold than before. If incoming messages are all similar to each other, it becomes more difficult for the brain to distinguish and remember them. The more you step aside from others, the more likely it is that you will be remembered.
2. Evoke an emotional response
Want new customers? Evoke emotions in your customers. Emotional advertising wins over ads based only on information. And when evaluating brands, any consumer first uses the sensory perception of its attributes.
B2B brands get twice the return on investment when using emotional marketing than when relying solely on business partnerships. Research has shown that despite their attempts to make purely rational decisions, they are primarily driven by emotional motives. Purchase intent drops when the message is not emotionally charged.
Neuroscience research shows that it is virtually impossible to make decisions without emotion. Tests have been conducted on a group of people who have damaged the part of the brain that is responsible for triggering emotions during reasoning. It has been found that these people are completely unsure of even such simple decisions as where to go to eat, let alone what to buy.
In other words, if your website does not evoke an emotional response in your visitors, then expecting them to take action (in the form of purchases) would be too presumptuous. That is why such monsters as Nike, Apple, Red Bull or Master Card aim straight at your heart.
The benefits of a strong emotional connection with your audience extend beyond the purchase process. Emotional attachment is paramount when it comes to customer loyalty in any industry. When you create these emotional connections with your customers, your sales prospects increase and your customer churn decreases.
3. Define passion
People visit websites for two reasons. On the one hand, they want to
internet site design photo
It turns out that you have absolutely no choice but to learn how to create intrigue. The brain loves surprises - this has been proven by MRI studies: the head reacts more actively to unexpected circumstances compared to what a person loves or enjoys. When a person sees a funny and unexpected advertisement, he subconsciously wants to know more and therefore... clicks.
Razor company Dollar Shave Club has taken the industry by storm with its series of incredibly funny videos. Within 48 hours of the first video being posted, nearly 12,000 people had signed up for the service. A few months later, that number had grown to 330,000. And that first video? It now has more than 22 million views.
Often, clients come to us who get scared after hearing the word “intrigue”. As if we were offering them some kind of shock content. To intrigue does not mean to scare or shock.
Intriguing doesn't mean shocking. It's more about being as different as possible from your competitors. Take Groove's customer service team, for example. They went from zero to $100,000 in monthly revenue, and now they're at $500,000. They reveal everything on their blog, showing you every little blemish and scratch throughout their entire operation. The level of transparency is unparalleled, and you can't philippine phone number search help but become a fan.
So, pick yourself up, shake yourself up, and be different. Really different! If your brand recognition and popularity can’t drown out the noise that’s engulfing your audience, there’s a reason to aim your marketing strategies toward surprise and excitement.
Don't be afraid to try something new instead of an outdated course. This way, you will be able to stand out faster against the background of competitive messages, and the target audience will remember you easier. Today's consumer or B2B partner has a higher stimulation threshold than before. If incoming messages are all similar to each other, it becomes more difficult for the brain to distinguish and remember them. The more you step aside from others, the more likely it is that you will be remembered.
2. Evoke an emotional response
Want new customers? Evoke emotions in your customers. Emotional advertising wins over ads based only on information. And when evaluating brands, any consumer first uses the sensory perception of its attributes.
B2B brands get twice the return on investment when using emotional marketing than when relying solely on business partnerships. Research has shown that despite their attempts to make purely rational decisions, they are primarily driven by emotional motives. Purchase intent drops when the message is not emotionally charged.
Neuroscience research shows that it is virtually impossible to make decisions without emotion. Tests have been conducted on a group of people who have damaged the part of the brain that is responsible for triggering emotions during reasoning. It has been found that these people are completely unsure of even such simple decisions as where to go to eat, let alone what to buy.
In other words, if your website does not evoke an emotional response in your visitors, then expecting them to take action (in the form of purchases) would be too presumptuous. That is why such monsters as Nike, Apple, Red Bull or Master Card aim straight at your heart.
The benefits of a strong emotional connection with your audience extend beyond the purchase process. Emotional attachment is paramount when it comes to customer loyalty in any industry. When you create these emotional connections with your customers, your sales prospects increase and your customer churn decreases.
3. Define passion
People visit websites for two reasons. On the one hand, they want to