Content Formats in Co-marketing
Posted: Sun Dec 22, 2024 9:13 am
Define the topic of the content
Ideally, you should define this point together with the company you will be collaborating with. By this time, both parties should have established the objectives and benefits they intend to achieve with the co-marketing campaign.
They should also establish effective communication channels for the co-marketing campaign. A good option is to use shared documents in the cloud, as they facilitate the communication process.
Set a time frame
It is important to set the period of time that the campaign will be active, including start and end dates.
Setting deadlines will allow you to have better control of time in the phases prior to activating the promotion or collaborative content.
Always remember that this point, like the rest, must be agreed upon with the partner brand, for a reason it is called cooperative marketing.
Set tasks
If you have already defined the type of content or dynamic that you will develop together, whether it be an ebook, guest post, webinar or contest, you must establish what each party will do.
Taking advantage of each brand's strengths is a great strategy, as they will be able to decide who will be in charge of the text and who will be in charge of the design, or if they will split everything down the middle and the result will be successful.
The important thing is that both work on the distribution and promotion of the co-marketing campaign.
Where the content will be posted
This is the time to establish whether a landing page or shared landing indonesia number list page will be created , where both companies can receive information from contacts who fill out the form.
It is vital that when offering the offer to prospects you remind them that it is a joint promotion and that by filling out the form they will be sharing their data with both companies.
The key to success in any of your campaigns will be the quality of the content you share. I invite you to choose which formats best fit the topic you want to develop and the objectives you pursue.
Below I leave you the best content formats to develop in a co-marketing campaign.
[Tweet “Choose which formats best suit the topic you want to develop and the objectives you pursue”]
Guest Blogging
This is one of the most used formats in a co-marketing campaign, due to its relative ease of execution.
Guest blogging consists of writing articles on previously agreed upon topics that are completely original and publishing them as a guest contributor on the partner company's website.
Ideally, you should define this point together with the company you will be collaborating with. By this time, both parties should have established the objectives and benefits they intend to achieve with the co-marketing campaign.
They should also establish effective communication channels for the co-marketing campaign. A good option is to use shared documents in the cloud, as they facilitate the communication process.
Set a time frame
It is important to set the period of time that the campaign will be active, including start and end dates.
Setting deadlines will allow you to have better control of time in the phases prior to activating the promotion or collaborative content.
Always remember that this point, like the rest, must be agreed upon with the partner brand, for a reason it is called cooperative marketing.
Set tasks
If you have already defined the type of content or dynamic that you will develop together, whether it be an ebook, guest post, webinar or contest, you must establish what each party will do.
Taking advantage of each brand's strengths is a great strategy, as they will be able to decide who will be in charge of the text and who will be in charge of the design, or if they will split everything down the middle and the result will be successful.
The important thing is that both work on the distribution and promotion of the co-marketing campaign.
Where the content will be posted
This is the time to establish whether a landing page or shared landing indonesia number list page will be created , where both companies can receive information from contacts who fill out the form.
It is vital that when offering the offer to prospects you remind them that it is a joint promotion and that by filling out the form they will be sharing their data with both companies.
The key to success in any of your campaigns will be the quality of the content you share. I invite you to choose which formats best fit the topic you want to develop and the objectives you pursue.
Below I leave you the best content formats to develop in a co-marketing campaign.
[Tweet “Choose which formats best suit the topic you want to develop and the objectives you pursue”]
Guest Blogging
This is one of the most used formats in a co-marketing campaign, due to its relative ease of execution.
Guest blogging consists of writing articles on previously agreed upon topics that are completely original and publishing them as a guest contributor on the partner company's website.