Segment then you exist
Posted: Sun Dec 22, 2024 9:18 am
Classify your leads depending on the type of content they download from your website or the content they read on your blog. It will also help you in this task to optimize the forms you ask them to fill out with valuable information that gives you a clearer idea of what they may need.
From this segmentation you can design personalized messages and content that you will later send through the activation of the inbound marketing workflow.
Create Smartlists
Here we are going a little ahead of the workflow creation tools to talk email database lists australia bout this option that Hubspot offers through its Contacts App : the creation of Smart Lists.
This tool is characterized by the possibility it offers to segment your databases . As its name indicates, smart lists will be modified with strong data about your leads and their interactions.
These actions will allow you to subsequently create workflows to take advantage of these strong contacts, who could become evangelizers of your products or services: the great objective of Inbound Marketing.
Key actions you can develop in your Workflow
Once you have defined the previous steps, you can start designing your workflow, choosing which actions will be carried out in it. The possibilities are numerous, but below we will mention the main and most common ones within one of the most important tools on the market: Hubspot Workflows.
Send an email: as its name suggests, this option allows you to schedule the sending of an email when the lead carries out a certain action.
Delay: This action is used to define the time intervals between one action and another. Remember that according to the Inbound philosophy, several days must pass between one email and another.
If/Then Branch: allows you to define what happens after sending an email depending on the response provided by the lead.
Send Internal Email/SMS: one of the most useful actions when it comes to real-time monitoring. It will send a notification email or SMS to someone in the company when the user performs an action related to our workflow.
Set a contact property value: This involves assigning a property or value to a lead depending on whether they perform a certain action. This way, you can change the status of a prospect as they move through the sales funnel and become, for example, a qualified lead.
Best tools for creating a Workflow
Hubspot Workflows
As we mentioned before, it is one of the most complete software for creating and developing workflows . You can purchase it in a trial phase for one month on the Hubspot website and from the second month you will have to choose one of the three paid versions they offer, depending on your needs as a company.
Act-on
This marketing automation tool offers services in specific areas of action such as: email lead nurturing , lead management and, of course, workflows. As they present themselves, with Act-on you can configure your lead nurturing, segment through lists and send offers when someone performs a specific action.
Marketo
Marketo is another of the most widely used platforms for creating marketing workflow campaigns. This software helps automate different processes such as lead generation, segmentation, customer retention and ROI measurement .
From this segmentation you can design personalized messages and content that you will later send through the activation of the inbound marketing workflow.
Create Smartlists
Here we are going a little ahead of the workflow creation tools to talk email database lists australia bout this option that Hubspot offers through its Contacts App : the creation of Smart Lists.
This tool is characterized by the possibility it offers to segment your databases . As its name indicates, smart lists will be modified with strong data about your leads and their interactions.
These actions will allow you to subsequently create workflows to take advantage of these strong contacts, who could become evangelizers of your products or services: the great objective of Inbound Marketing.
Key actions you can develop in your Workflow
Once you have defined the previous steps, you can start designing your workflow, choosing which actions will be carried out in it. The possibilities are numerous, but below we will mention the main and most common ones within one of the most important tools on the market: Hubspot Workflows.
Send an email: as its name suggests, this option allows you to schedule the sending of an email when the lead carries out a certain action.
Delay: This action is used to define the time intervals between one action and another. Remember that according to the Inbound philosophy, several days must pass between one email and another.
If/Then Branch: allows you to define what happens after sending an email depending on the response provided by the lead.
Send Internal Email/SMS: one of the most useful actions when it comes to real-time monitoring. It will send a notification email or SMS to someone in the company when the user performs an action related to our workflow.
Set a contact property value: This involves assigning a property or value to a lead depending on whether they perform a certain action. This way, you can change the status of a prospect as they move through the sales funnel and become, for example, a qualified lead.
Best tools for creating a Workflow
Hubspot Workflows
As we mentioned before, it is one of the most complete software for creating and developing workflows . You can purchase it in a trial phase for one month on the Hubspot website and from the second month you will have to choose one of the three paid versions they offer, depending on your needs as a company.
Act-on
This marketing automation tool offers services in specific areas of action such as: email lead nurturing , lead management and, of course, workflows. As they present themselves, with Act-on you can configure your lead nurturing, segment through lists and send offers when someone performs a specific action.
Marketo
Marketo is another of the most widely used platforms for creating marketing workflow campaigns. This software helps automate different processes such as lead generation, segmentation, customer retention and ROI measurement .