Because the brain tries
Posted: Sun Dec 22, 2024 9:30 am
to give you a template text, familiar phrases and excuses in order to quickly finish this unusual work. However, it is important, firstly, to write down everything that comes to mind, and secondly, not to stop at the first 4-5 answers. Squeeze out the maximum information and save these taiwan email list texts. Typically, when working on a brand platform, we conduct an in-depth interview with the company's management.
It is the interview format that allows us to get a more complete picture of the value structure. Then we transcribe the text to "pull" the main meanings out of it. Everything you write down at this stage is the value structure of your company. It is this value structure that should organically overlap with the values of your audience.
Then the positioning will be congruent, or, more simply, sincere. Key Benefits Once these steps are completed, you have everything your customers want, what your competitors say about themselves, and what you think about it. Based on this data, you need to write your own key benefits and company text on the website. Once again, look at what your competitors are saying.
For example , "we always meet deadlines!" Is this important to your buyer? What is your quality like? How did you formulate it for yourself? Maybe you didn't mention it at all, or you wrote, "I value my client's time." Then in the text about your advantage, write, "we value our clients' time, so we always meet deadlines" and something else.
.. This will be an important message for the target audience, and at the same time original, different from the text of your competitors. Or another example . Your opponents' resource says: "We have the lowest prices on the market!" We recommend not using pricing as a competitive advantage. After all, at some point a company will definitely appear that will offer a more favorable price.
This is how large businesses squeeze out small players. All because companies with hug
It is the interview format that allows us to get a more complete picture of the value structure. Then we transcribe the text to "pull" the main meanings out of it. Everything you write down at this stage is the value structure of your company. It is this value structure that should organically overlap with the values of your audience.
Then the positioning will be congruent, or, more simply, sincere. Key Benefits Once these steps are completed, you have everything your customers want, what your competitors say about themselves, and what you think about it. Based on this data, you need to write your own key benefits and company text on the website. Once again, look at what your competitors are saying.
For example , "we always meet deadlines!" Is this important to your buyer? What is your quality like? How did you formulate it for yourself? Maybe you didn't mention it at all, or you wrote, "I value my client's time." Then in the text about your advantage, write, "we value our clients' time, so we always meet deadlines" and something else.
.. This will be an important message for the target audience, and at the same time original, different from the text of your competitors. Or another example . Your opponents' resource says: "We have the lowest prices on the market!" We recommend not using pricing as a competitive advantage. After all, at some point a company will definitely appear that will offer a more favorable price.
This is how large businesses squeeze out small players. All because companies with hug