“Search results graph performance in GSC
Posted: Sun Dec 22, 2024 10:00 am
If you haven't yet set up SGC for your website, follow our guide on how to do so.
Measure the organic CTR of the site
From within GSC, click on " Performance " > " Search Results ".
“Search results graph performance in GSC
Note: Depending on your website, you may only have one page called " Performance ."
This will give you a snapshot of your website's performance in Google search, including site-wide organic CTR.
It is the aggregate click-through rate for all pages on your site and all keywords or search queries.
It can be a useful metric to understand how your entire site is performing in search.
But be careful.
Website CTR can be a misleading KPI . Even if your website CTR is declining, it doesn't necessarily mean something is wrong.
In fact, it could mean that things are going very well.
For example, let's say your site has just started ranking for a lot of new keywords. But it keeps moving up in the SERPs.
Right now, you're primarily ranking in positions 8-12 for the new keywords.
These new keywords are likely mobile phone saudi arabia mobile number directory to have a lower CTR because they do not occupy the top 3 positions.
Therefore, they will lower your website's average.
Use Sitewide CTR along with the other CTR metrics below to better understand your site's performance.
Measure CTR for a specific search query
You can also measure the CTR for a specific query across all pages of your website.
Click the " Average CTR " checkbox to activate the CTR column in the following table. Next, scroll down to the "Queries" table to see the CTR for a single search query.
Your site may have multiple pages that rank for the same query.
Lower-ranking pages are likely to have a lower CTR. This could lower the average and make it look like your site is not performing well for that keyword.
Measure the organic CTR of the site
From within GSC, click on " Performance " > " Search Results ".
“Search results graph performance in GSC
Note: Depending on your website, you may only have one page called " Performance ."
This will give you a snapshot of your website's performance in Google search, including site-wide organic CTR.
It is the aggregate click-through rate for all pages on your site and all keywords or search queries.
It can be a useful metric to understand how your entire site is performing in search.
But be careful.
Website CTR can be a misleading KPI . Even if your website CTR is declining, it doesn't necessarily mean something is wrong.
In fact, it could mean that things are going very well.
For example, let's say your site has just started ranking for a lot of new keywords. But it keeps moving up in the SERPs.
Right now, you're primarily ranking in positions 8-12 for the new keywords.
These new keywords are likely mobile phone saudi arabia mobile number directory to have a lower CTR because they do not occupy the top 3 positions.
Therefore, they will lower your website's average.
Use Sitewide CTR along with the other CTR metrics below to better understand your site's performance.
Measure CTR for a specific search query
You can also measure the CTR for a specific query across all pages of your website.
Click the " Average CTR " checkbox to activate the CTR column in the following table. Next, scroll down to the "Queries" table to see the CTR for a single search query.
Your site may have multiple pages that rank for the same query.
Lower-ranking pages are likely to have a lower CTR. This could lower the average and make it look like your site is not performing well for that keyword.