Of the many promotional ideas for a small business, email marketing is generally underutilized by small businesses, even though it can yield an ROI of around 122%. This figure is four times more than what social media can offer. And by partnering with local agencies like marketing agencies in Atlanta or Pittsburgh, for example, you can boost those numbers.
In case you are not using email marketing for your cp number philippines business, it is time to start using it to boost your business and drive sales. You can leverage its power to gain new customers and make sure they keep coming back. Before we share some simple and effective tips to improve your local email marketing, we will discuss the various methods that can be applied to build a local email list.
Methods to create a local email list
There are several ways to build a local email list for your business. These methods can be both online and offline. Read on to learn more:
Online Methods to Build an Email List
Use your website: In case you own a website, you can use it to build your email list so you can engage in local small business marketing. This can be done by placing signup forms in different sections of the website, such as the sidebar or at the end of a blog.
You can even use pop-up forms that usually appear in the center of the screen after a certain amount of time has passed. Other types of sign-up forms include:
Slide-out forms: These are boxes that appear in the bottom corner of the page as the customer scrolls down. They do not cover the content when displayed.
Signup Bars: These forms appear as bars at the top or bottom of the page. As the customer scrolls down, they can be static or dynamic.
Welcome screens: These appear when a customer accesses your site for the first time. They can even take up the entire screen.
Create landing pages: Use landing pages to target customers or visitors from a particular geographic area. This can be done by having a clear call to action on the landing page that can direct the user to sign up. The sign up process should be as simple as possible, along with as few fields as possible that need to be filled out.