The objective of this stage is to be able to test these solutions (next phase) and thus be able to test them with the target audience.
Depending on the process or product being improved, the prototype may be in virtual format – if it is a computer application – or something that can be touched, such as a model or similar.
In any case, if there is one thing that is very clear at this stage, it is that the cost of prototyping cannot be excessive, since it is not the final product.
This is why, in many cases, even very rudimentary methods can be used.
The resulting prototype will be the one tested and will allow us to redefine – if necessary – which stage of design thinking we need to return to.
5.- Evaluation and testing of the prototype
At this stage, it is the end user who takes center stage, as he or she will test the prototype that has been generated as a result of the process carried out by the design thinkers.
At this point two things can happen :
The prototype is exactly what the end user needed. It solves their problems and the design thinking process has therefore been a success.
Quite the opposite.
In the event that the end user returns negative feedback about th philippines phone code is product or service, it will be necessary to return to one of the previous stages, with the added value of the opinion of the public who has tested the original prototype.
This negative feedback is by no means a failure for design thinkers.
On the contrary, it is a great opportunity to improve that prototype by collecting the opinions of the end user, who will return to one stage or another depending on how they approach the design thinking process.
Has there been sufficient empathy with the target audience?
Have the problems been correctly defined?
If the initial points of this innovation process are not well established, the remaining process carried out by the design thinkers will not develop properly due to not having a good foundation.
How to leverage design thinking methodology in content creation?
The reality is that this innovation process to improve products and/or services is equally valid for the creation of content.
Because within the creation of content there is always one objective: to inform, capture and convert or, what is the same, to sell.
How about we establish a design thinking-like process that focuses on the content you create on your blog?
Let's say you have a website where you sell certain products and an associated blog that you don't quite know how to write about.
In addition, you also have a podcast, a newsletter, a YouTube channel…